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Saturday, April 13, 2024

Great Wall Motor Celebrates 10,000th Unit Manufactured in Thailand, Driving Country Towards Becoming ASEAN EV hub

Great Wall Motor (GWM) has announced another achievement in its second year of business operations in Thailand – celebrating the 10,000th unit manufactured by its Smart Factory in Rayong province.

The 10,000th unit was an All New HAVAL H6 JOLION Hybrid SUV ULTRA, which comes with cutting-edge automotive innovation and outstanding performance for various driving lifestyles. The milestone reiterates the dynamic trend of electric vehicles as well as GWM’s commitment to becoming an xEV leader, ready to transform Thailand into the hub of EV usage and production in ASEAN, while strengthening the EV ecosystem in response to government policy, and growing alongside Thai society in a sustainable way.

Held at the Great Wall Motor Manufacturing (Thailand) Factory in Rayong province, the celebration for the 10,000th unit manufactured in Thailand was led by Greg Lee, Vice President of Great Wall Motor Manufacturing ASEAN; and Amnat Saengchan, Vice President, Thai Manufacturing, Great Wall Motor Manufacturing (Thailand), and was attended by Michael Chong, General Manager; and Narong Sritalayon, Managing Director of Great Wall Motor (Thailand). 

Greg Lee, Vice President of Great Wall Motor Manufacturing ASEAN, said: “It gives us the utmost pride to have produced the 10,000th unit in our factory. Our staff’s endeavors and commitment have given us the capability of manufacturing quality cars for Thai consumers. This achievement will encourage GWM to raise its production quality further to deliver electric vehicles that serve the needs of consumers in Thailand and ASEAN. The opening of our Smart Factory for manufacturing electric vehicles in Rayong province has brought a phenomenon to Thailand’s automotive industry and proclaimed our readiness to produce and sell our products in the ASEAN market. We have utilized GWM’s innovation in production, logistics, and digital operations, while also creating more jobs, developing EV-related knowledge, and promoting an understanding of technology significant to producing quality EVs for Thai people. Importantly, since the beginning of business operations in Thailand, GWM has invested 12 billion baht and created 3,000 jobs, and we plan to invest 22.6 billion baht in total. We will continue to practice our strategic vision and business philosophy of sustainable development, explore new opportunities and possibilities in creating new green and low-carbon models while planning localized operations and investment for 100% vehicles and parts in Thailand, and build a green chain of environmentally-friendly cars, green factories, and green travel. We will improve our staff’s capabilities and enhance our factory’s manufacturing capacity to contribute to Thailand’s transformation into an EV production hub for ASEAN, and eventually, one of the key destinations for investors across the globe.”

Narong Sritalayon, Managing Director of Great Wall Motor (Thailand), said: “Our fans’ consistent support from the very first steps of GWM’s business operations in Thailand has nourished and driven us to continue offering high quality products and services as well as exceptional experiences to consumers. Today in Rayong province, our Smart Factory, which is GWM’s second largest full-production manufacturing facility outside China, has produced its 10,000th unit, ready to be driven on Thai roads with pride and contributing to Thailand’s transition to becoming a future xEV society. Not only does this achievement resonate with the increasing popularity of electric vehicles among consumers but also testifies to their trust in the quality of our products and services. To express our gratitude to Thai fans, GWM will make sure to live up to their trust and work hard throughout the manufacturing and delivery process of every unit of every model in the present and in the future. We will reinforce the strategy of ‘New Energy, New Intelligence, and New Experience’ as core values of GWM corporate brand – a pioneering leader who will fulfill the mission of completing the EV ecosystem while driving the solid growth of Thailand’s automotive industry and economy.” 

The Great Wall Motor Manufacturing (Thailand) Factory is GWM’s second intelligent and full-production manufacturing base outside China. Located in Pluak Daeng District, Rayong Province, it has an expansive area of 412 rai and production capacity of 80,000 units per annum. This factory serves as GWM’s key production base for xEV vehicles in ASEAN. The company has set the production and export ratio at 60:40. In other words, the production will be 60% for domestic sales and 40% for exports to overseas markets. Currently, the factory is capable of manufacturing two models of the HAVAL brand: the All New HAVAL H6 Hybrid SUV and All New HAVAL JOLION Hybrid SUV. GWM plans to produce other models at this facility in the future.

The All New HAVAL JOLION Hybrid SUV, the 10,000th vehicle manufactured, is the second model that can be produced at the Smart Factory, and the third model that GWM has brought to the Thai market. It is outstanding with its stylish luxurious exterior, reflecting futuristic aesthetics. It is equipped with advanced driving technologies, combined with 360° interior décor in a spacious and comfortable cabin. The All New HAVAL JOLION Hybrid SUV utilizes a 1.5-liter engine combined with an electric motor to produce a maximum 190 hp and maximum torque of 375 Nm. The vehicle also features DHT technology, Intelligent Single Pedal and the GWM LEMON platform, all of which contributes to a more pleasurable driving experience. Since its official launch last November until the end of this August, GWM has delivered 2,533 units of All New HAVAL JOLION Hybrid SUV onto Thai roads.

 As the ‘Global Intelligent Technology Company’, GWM is committed to creating and developing quality products through manufacturing processes equipped with advanced technology. The company also focuses on providing job opportunities and readiness for Thai people while collaborating with different business partners to complete the EV ecosystem and sustainably drive the growth of the automotive industry.


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