Haier (Thailand), the global leader in electrical appliance products and innovations, and the world’s number one electrical appliance brand for 15 consecutive years, proudly secured the esteemed as a Winner of ‘Best Brand Performance on Social Media’ award in the Consumer Electronics category at the prestigious 12th Thailand Social Awards. Haier’s triumph underscores its prominence as a household name in the era of the digital lifestyles of consumers. As Haier strives to be the foremost brand in consumers’ minds, it embraces the concept of ‘More Creation, More Possibilities’, fostering positive experiences to support the evolving digital world and lifestyles.
Ms. Prodpran Chujit, Head of Marketing at Haier Electrical Appliances (Thailand) Co., Ltd. expressed her profound pride, stating, “Haier is honoured to receive the Best Brand Performance award, acknowledging our exceptional achievements on social media platforms within the Consumer Electronics sector. Over the years, Haier has consistently engaged with consumers across various social media platforms, including Facebook, Instagram, X (formerly known as Twitter), TikTok, and YouTube. From providing product information to hosting interactive contests with prizes, our activities aim to cultivate strong connections with our audience — ranging from providing product information, hosting monthly interactive contests with prizes, to dedicated fan engagement activities on the X platform, and timely updates on current events through Haier Thailand’s social media channels. This award signifies our unwavering commitment to continuous improvement and serves as a catalyst for Haier to innovate and create diverse contents and new experiences, reaffirming our position as a trusted global electrical appliance brand.”
The Thailand Social Awards 2024, organised by WiseSight (Thailand) Co Ltd, a leading market data analysis software developer, evaluated exceptional achievements on social media using three key criteria: Social Metric for Brand, Social Metric for Content, and Social Metric for Creator. This year, an ethical perspective was incorporated to ensure the appropriateness of the award recipients, with judgments made by a diverse panel of 25 highly qualified consultants across various fields. Since its inception in 2012, the Thailand Social Awards has been the country’s premier social media awards ceremony, aimed at promoting innovative social media usage and recognising outstanding achievements in the digital sphere.
Stay updated on news, promotions, and various activities from Haier on Facebook: Haier Thailand, Instagram: @haierthailand_official, X (Twitter): @ThailandHaier, and TikTok: @haier_thailand. For more product details, visit https://www.haier.com/th.
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