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Friday, April 19, 2024

IHG signs first voco™ hotel in South East Asia

Less than a year since the brand launch, IHG® (InterContinental Hotels Group) has signed a management agreement with B&G Park Company Limited for a new-build voco™ in Bangkok, Thailand — the first to be announced in South East Asia.

When it opens in 2021 voco Bangkok Sukhumvit 11 will offer 300 guest rooms in the heart of Bangkok’s lively Sukhumvit area. Guests will be able to choose from a rich array of food and entertainment options at their doorstep, while enjoying easy access to the city’s other offerings via the Nana BTS station conveniently located nearby.

Unveiled last June, voco — inspired by the meaning ‘to invite’ or to ‘come together’ in Latin — combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand. The signing of voco Bangkok follows the recent opening of the first voco in the world — voco Gold Coast in Australia, which opened its doors last November.

Commenting on this signing, Clarence Tan, Managing Director, South East Asia & Korea, IHG said, “As the world’s most visited destination, Bangkok represents an excellent launch market for one of the newest additions to our brand portfolio. This signing continues the accelerated growth of the voco brand since we launched it last June. We are excited to expand the presence of this compelling brand across the region, bringing its upscale offerings to more travellers who seek a reliably different guest experience, brought to life through a bold, distinctive identity, informal service style and thoughtful touches along the guest journey.”

In addition to dining at the hotel’s all-day dining establishment or soaking up the views at its rooftop restaurant and bar, guests will be able to enjoy the hotel’s other facilities including a swimming pool and pool bar, as well as a fitness centre. The hotel will also be equipped with meeting facilities able to accommodate up to 400 guests, with the largest meeting room capacity of 200 guests.

The owner, B&G Estate Co., Ltd., is a Bangkok-based company that owns and operates a retail and corporate property, Interchange 21, and has plans to grow its hospitality portfolio. 

Theprit Srichawla, Managing Director, B&G Estate Co., Ltd. commented: “We are delighted to work with our trusted partner, IHG, to launch the first voco property here in South East Asia. This modern lifestyle brand will appeal greatly to professionals and leisure-seekers alike who appreciate a vibrant, sustainable and dependable choice, and we are confident that voco Bangkok Sukhumvit 11 will be well-received when we open our doors to guests in 2021.”

The distinctive brand will offer owners the ability to drive higher returns through delivering a great guest experience and leveraging IHG’s powerful systems. This includes best-in-class revenue management and technology capabilities as well as IHG® Rewards Club, one of the world’s largest hotel loyalty programmes.

IHG has 24 hotels operating under five brands in Thailand, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, and Hotel Indigo, with another 27 in the development pipeline for the next three to five years.

To learn more about voco, visit: www.vocohotels.com.

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