Jim Thompson, the iconic global lifestyle brand from Asia, celebrates the Chinese New Year with the launch of its vibrant “Scent of Flowers” Collection featuring fashion staples for both men and women. In a palette of red, pink, yellow, and blue, the latest collection draws inspiration from the Year of the Dragon, marrying auspicious symbols like dragons and flowers with chic designs, perfect for fashion enthusiasts looking to refresh their style.
The campaign, titled ‘The Gathering’, evokes the warmth of companionship, weaving a tapestry of Thai-Chinese heritage through the reunion of childhood friends. Set in the picturesque Songkhla Old Town, the narrative unfolds with old friends coming together, their laughter and stories filling the air, rekindling bonds amidst a fusion of cultural traditions and shared history.
Women’s offerings within the collection include mini dresses, midis, sleeveless shirts, and t-shirts, along with versatile bags. For men, the collection presents comfortable yet stylish shirts and graphic t-shirts. Highlight pieces are the dragon-themed t-shirts, combining contemporary fashion with traditional symbolism. This range goes beyond distinctive floral prints with its red and pink t-shirts featuring striking dragon motifs representing luck and prosperity. These tees, with their vivid dragon artwork, standout, infusing the collection with modern flair.
Shot in the picturesque settings of Nakhon Nai and Nakhon Nok, the campaign captures the essence of the Chinese New Year celebration amidst Songkhla’s rich heritage and landmarks. It invites audiences to explore Thailand’s beauty through fashion.
Jim Thompson is set to unveil an array of striking look books for its forthcoming collections, designed to guide fashion-forward individuals through Thailand’s hidden treasures thus seeking to promote tourism. Stay tuned for more from Jim Thompson to discover where the next fashion journey will lead.
Explore the latest Scent of Flowers collection at all Jim Thompson stores and online at jimthompson.com. Stay in the loop with the latest updates from Jim Thompson by following on Facebook: Jim Thompson and Instagram: JimThompson.official.
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