The Joint Standing Committee on Commerce, Industry and Banking (JSCCIB) signed a Memorandum of Understanding (MOU) with Thailand Convention & Exhibition Bureau (Public Organization) or TCEB to show support for the Thai private sector for the bid to host Expo 2028 Phuket Thailand and help raise public awareness of the bid which is now prioritised as the national agenda.
The MOU comes as the bid enters the final phase, with Thailand competing against four other countries for a final host selection in June.
The signed MOU between JSCCIB and TCEB affirms the collaboration of all sectors in Thailand, especially the business sector, in supporting the country’s candidature for Expo 2028 Phuket Thailand. It is to assure the committee of Bureau International des Expositions (BIE) and its 171 member countries of Thailand’s commitment to the global exposition.
We believe the collaboration of the Thai private sector will be one key engine driving Thailand towards success in winning the bid to host Expo 2028 Phuket Thailand under the theme “Future of Life – Living in Harmony, Sharing Prosperity”. To be implemented under the concept “Connect the Dot”, our initiative will unite our stand effectively because it will involve close collaboration with the Joint Standing Committee of Phuket province and Andaman regional cluster, which consists of not only Phuket but also Ranong, Phang Nga, Krabi, Trang and Satun.
Mr Sanan Angubolkul, Chairman of the Joint Standing Committee on Commerce, Industry, and Banking (JSCCIB), and Chairman of the Chamber of Commerce and Board of Trade of Thailand, said: “The Joint Standing Committee on Commerce, Industry and Banking (JSCCIB), comprising Board of Trade of Thailand, Federation of Thai Industries and Thai Bankers’ Association, has pleasure to be a part in supporting Thailand and Phuket to host Expo 2028 Phuket Thailand.” “Furthermore, we will seek collaboration from the Joint Standing Committee in every province of Thailand, including the Young Entrepreneur Chamber of Commerce (YEC), which belongs to the Thai Chamber of Commerce, to deliver support in full force.” We will help raise awareness and solicit collaboration from our network in the country and overseas. We will prepare for their participation and joint actions to create possible opportunities for Thailand to become the host.
TCEB will discuss with the private sector in publicising the bid among every target group, such as a joint forum to discuss possible collaboration for bid support development of support feature on the website where Thai people can demonstrate their support. In that case, it is estimated that the three-month event will attract 4.92 million visitors, with a turnover of approximately 7 million visitors from 106 countries, resulting in a cash flow of 49.231 billion baht, 39.357 billion baht in Gross Domestic Product (GDP), and tax revenue of 9.512 billion baht. Key and bid-relevant government agencies are the Ministry of Public Health as the host of the Specialised Expo, Phuket Province as the host city, the Ministry of Foreign Affairs as the lead agency for international campaigning, the Ministry of Commerce as an official member of BIE, and the Tourism Authority of Thailand as the leading agency promoting the country’s readiness.
Thailand submitted the bid to host the Specialised Expo 2028 under the name Expo 2028 Phuket Thailand, which is scheduled from 20 March – 17 June 2028. TCEB will invite the Permanent Delegation of the BIE member countries to attend the event, where event experts from Thailand will join forces to present the country’s vision statement for hosting the Expo. The Specialised Expo in Phuket is expected to provide both direct and indirect benefits by creating a platform for international collaboration that focuses on exchanging knowledge and innovative solutions for improving quality of life, promoting sustainable living, and fostering shared prosperity. Additionally, the global event will aid in developing infrastructure and utilities, improve the quality of life, and support the sustainable development of local human resources.
Mr Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated: “TCEB encourages all sectors to support Thailand’s bid to host the Expo 2028 Phuket Thailand. Representatives will choose the host country from all 171 BIE member countries, and the winner will be announced in June this year.” The event will be themed “Future of Life: Living in Harmony, Sharing Prosperity” and will be held on a 141-rai of land in Mai Khao Sub District, Thalang, Phuket. The next scheduled event is the Expo 2028 Phuket Thailand Symposia, which will occur in February in Paris, France.
Suppose Thailand is chosen to host the Expo 2028 Phuket Thailand. Furthermore, TCEB will distribute logos, banners, and promotional videos to raise awareness of the bid, which is now on a national agenda.” The Expo will also stimulate economic activities, income distribution, and employment in tourism and the MICE industry and elevate the potential and standard of medical tourism. The collaboration with JSCCIB reflects significant support from the Thai private sector. Additionally, the symposia will feature small seminars for each group of countries.
The Prime Minister of Thailand has appointed the Deputy Prime Minister and Minister of Public Health, Mr Anutin Charnvirakul, Chairman of Thailand Candidature Committee for the Expo 2028 Phuket Thailand.
Thailand is now among the finalists, and four other countries – the United States, Serbia, Spain, and Argentina.
Written by: Supaporn Pholrach (Joom)