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Tuesday, May 28, 2024

Mango Tree Signs Landmark Partnership With Novagroup To Bring Stylish Thai Dining To Vietnam

Leading Thai restaurant operator Mango Tree Worldwide has inked an historic partnership deal with Nova FnB – a member of NovaGroup which is one of Vietnam’s leading multi-industry conglomerate, in a collaboration that will bring one of the world’s most recognised Thai culinary brands to Vietnam in 2021.Though Mango Tree is no stranger to Vietnam, having operated its COCA restaurant Suki Hot Pot concept in the country for the past decade, bringing its flagship brand to the country with Nova FnB marks a significant moment for the dynamic culinary outfit and signals its intentions for growth in the market.

“We are very excited about our new partnership with NovaGroup in general and Nova FnB in particular in Vietnam. We have been planning to enter the market for some time, but we needed to wait until we found the right partner. As one of Vietnam’s top conglomerates, Nova Group provides the solid foundations and local expertise that will enable us to expand across southern Vietnam. We look forward to introducing a new era of Thai gastronomy to Vietnam, starting with our new flagship restaurant in Ho Chi Minh City,” said Trevor MacKenzie, Global Managing Director of Mango Tree Worldwide.

The launch the top-tier Mango Tree restaurant is scheduled for Q3 2021 and will see the company open its flagship brand in a prestigious location in downtown Ho Chi Minh City. Set in a renovated colonial-style property with high ceilings and elegant interiors, the landmark restaurant will seat up to 160 guests in a choice of indoor areas, bar lounge, and two private rooms for special occasions. With a design concept that draws on elements of Vietnam’s rich cultural heritage, this is set to become a destination-of-choice for Vietnam’s new generation of young and affluent urban professionals.

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