Marriott International, a global leader in the hospitality industry, proudly announced the grand opening of its 1,000th hotel in the Asia-Pacific region, solidifying its commitment to long-term growth in this dynamic and thriving market. The Ritz-Carlton, Melbourne, which marks the brand’s entry into the Australian city, celebrates the company’s remarkable expansion in Asia-Pacific over the past five decades.
Marriott’s unwavering confidence in the region’s potential is evident in its ambitious plans to add 100 hotels – approximately two hotels per week – to its Asia-Pacific portfolio in 2023. Key markets earmarked for expansion include Australia, Indonesia, Japan, Thailand, Singapore, China, and India.
Rajeev Menon, President of Marriott International Asia Pacific (excluding Greater China), expressed his excitement about the landmark opening and emphasized the importance of the Marriott Bonvoy loyalty program in driving the company’s growth. “The opening of Marriott International’s 1,000th hotel in Asia-Pacific is a true milestone, underscoring our confidence in the overall travel outlook, our ability to take hospitality to new heights with our associates and owners, and the power of Marriott Bonvoy in 2023 and beyond,” said Menon.
Yibing Mao, President of Marriott International Greater China, echoed Menon’s enthusiasm and highlighted the significance of the Greater China market, which accounts for over half of the company’s Asia-Pacific rooms. “Being able to celebrate the opening of Marriott’s 1,000th hotel in Asia Pacific is a testament to our vision for growth in the years to come in the region,” Mao said. “Greater China remains a strategic and vibrant market with tremendous growth potential.”
Marriott International’s Asia-Pacific growth strategy is anchored by its award-winning Marriott Bonvoy® travel program, which has been a significant driver of hotel guest loyalty and occupancy rates. The company plans to expand its presence across multiple brand portfolio segments in the region, including luxury, premium, and select-service offerings.
In the luxury segment, Marriott International anticipates the addition of 12 properties in popular and emerging Asia-Pacific destinations by the end of 2023. Notable openings include the Ritz-Carlton’s expansion in Japan with a new location in Fukuoka, and the debut of the Ritz-Carlton Reserve in China’s Jiuzhaigou mountain valley. Additionally, the luxury lifestyle brand, W Hotels, is set to open its third Australian hotel in Sydney and make its entrance in Macau’s Studio City. JW Marriott also plans to deliver unique experiences in captivating destinations such as Jeju Island in South Korea, Xi’an in China, and Goa in India.
The premium segment, which includes brands such as Marriott Hotels, Sheraton, Westin, Le Méridien, and the Autograph Collection, is expected to see over 30 new additions in Asia-Pacific this year. Sheraton Hotels & Resorts will continue its transformation with upcoming openings in Kagoshima, Japan and Colombo, Sri Lanka. The Westin Hotels & Resorts brand is poised to make its debut in Manila, Philippines, and add four more hotels in the region. The Autograph Collection is set to launch its first hotel in Thailand with Madi Paidi, Bangkok.
Marriott’s select service portfolio, which accounts for nearly 50% of the planned openings in 2023, will continue to drive growth in the Asia-Pacific region. Brands such as Courtyard by Marriott, Fairfield by Marriott, Four Points by Sheraton, AC Hotels, and Moxy Hotels offer a wide range of options for travellers. Fairfield by Marriott anticipates adding 19 properties in Asia-Pacific, including seven hotels in Japan, eight in Greater China.
Written by: Supaporn Pholrach (Joom)