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Wednesday, May 22, 2024

Matara announces Launch of latest Luxury Jewelry Boutique at 2nd Floor, Gaysorn Centre, Gaysorn Village Bangkok

Matara, Thailand’s premier jewellery artisan boutique with a reputation for excellence in exquisite craftsmanship, timeless curations of pearl and high-lux jewellery creations, announces the December launch of its new sales boutique at 2nd Floor, Gaysorn Centre, Gaysorn Village Bangkok.

Matara was founded in Bangkok in 2014 and has risen to international prominence through its collaborations with world-class jewellery designers and luxury brands. It adds to its three boutiques in Bangkok, the launch responding to growing inbound visitor numbers following the country’s successful emergence from the pandemic.

During Covid-19, Matara received exceptional support from a community of loyal customers who have continued to commission, request designs and orders from established collections, and order new one-of-a-kind pieces. The latest store at Gaysorn has launched to provide visiting customers and domestic collectors the chance to compose recent exclusive articles whilst also enabling the brand to showcase its latest designs in the Matara Fine Jewelry collection (Pearl and 18k Yellow, White and Rose Gold), Matara High Jewelry (Mother of Pearl and 18k Yellow, White and Rose Gold and Diamond), and the flagship Matara Diamond collection.

(In photo): Matara defined a new wave of pearls with creative interpretations by combining the uniqueness of pearls with exquisite contemporary designs. Behind the brand is an everlasting friendship; CEO Jongjin “Jin” Jungsura (centre) with her two co-founders, COO Patchaploy “Prae” Matarungsombat & CCO Salil “Tangmo” Andraphan.

Co-Founder and CEO Jongjin Jungsura, Matara Studio Co., Ltd, said, “We’ve been fortunate post-covid that we’ve managed to rely on our strong, small niche community of clients who enjoy wearing our designs and stay in close contact for special commissions, or simply to follow our latest international jewelry designer collaborations.”

“Our customers have played a huge part in our origin story and rise to international repute – particularly among worldwide visitors who stay at The Peninsula Bangkok and who love to order high-end products from our standard lines to avoid long custom-order lead times – and happily, they can now return to Bangkok to shop and stay. So, it’s ‘business as usual’ as we work to create exquisite pieces which represent trending themes such as diversity, inclusion, generational appreciation and bonding with others.”

The new retail store also enables Matara to expand its 2022/2023 Matara Studio collection, making exclusive and aspirational pieces more accessible for younger, fashion-oriented collectors to achieve a gateway into the brand’s coveted collections. It also lets Matara build two-way customer relationships with those new clients looking to begin their portfolio of appreciating pearl, gold and diamond-set pieces at a reasonable entry point.

The new store offers a consultation area for fitting and advice, a design area & private showcase, a Personal Shopping experience, and a connection to the Matara Private Commission service. It complements the brand’s current locations at Central Embassy and The Peninsula Bangkok, international studios in London, New York and the forthcoming Los Angeles boutique.

To mark the launch of the new store, Matara has taken six exceptional pieces from its Private Commission portfolio and made them available to order. This makes it possible for customers to personally acquire some of the jewellery house’s most exceptional, custom-designed one-offs to add to their collections while significantly reducing design times, which typically can be up to six months for private commissions. This serves the needs of international visitors to Thailand to have their dream piece ready during a two-week stay. The “Embrace Diversity”/Bombshell Bonding” collectors’ items are limited edition and available in small-batch, 100% exclusive hand-made quantities.

During the December period in the run-up to the Christmas holiday, Matara is providing an extended complimentary guarantee, from 2 years to 3 years, during December 2022 for customers placing orders for jewellery pieces in all of its collections. For more details, please get in touch with your in-store consulting specialist at Matara Bangkok boutiques and design studios.

The 2022/23 collection has also been expanded with additional pieces added to the Matara High Jewelry collections to encompass wearable art pieces that are simultaneously simple, elegant and classic. Additionally, Matara is looking forward to announcing new artist and international designer collaborations at the new store launch, featuring an exclusive presentation of next year’s forthcoming collections. “Our latest collections and individual pieces celebrate the international connection to diversity and passion for art, design and giving thanks and love to our strong community,” concludes Jongjin Jungsura.

For more information on the brand, its collections and online ordering, please visit https://www.matarastudio.com/.


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