Trip.com, the global travel agency, is pleased to announce the winners of its ‘Most Valuable Creator’s Award 2022’.
This award recognises the outstanding contributions of members who have engaged with Trip Moment’s Community platform and shared their experiences, stories, and insights about travel and exploration. This year there were 50 winners, ten from five key markets, including Paigunmai and Ployycs from Thailand.
Paigunmai, a two-time winner who previously won Trip.com’s Most Valuable Creator Award in 2021, showcased her commitment and dedication to the platform. Paigunmai is a professional creator and a passionate traveller who has been contributing content to Trip.com for over two years, especially the Trip Moments Community platform in Thailand.
Paigunmai said: “I am so happy to receive the award from Trip.com for the second year. I use the Trip.com app regularly, whether travelling in the country or overseas.”
For Trip.com, content creators are an integral part of the travel industry and play a key role in creating engaging, informative, and inspiring content that motivates and encourages travellers to plan and book journeys.
Ployycs is a first-time winner who was thrilled to be considered. “I am just so proud that other people like my work. Thank you Trip.com very much for giving this award and for always organizing fun Trip Moments campaigns,” Ployycs, said.
She is known as an experienced foodie and content creator known for her excellent photography. She has published more than 340 unique pieces of content, and always joins Trip Moments campaigns, on Trip.com that are each incredibly detailed, of high quality and very much in demand.
Thanks to the contributions of these creators, the Trip Moment Community has witnessed phenomenal growth in the past year.
Overall, the number of global community members who had posted content in 2022 increased by 287% compared to the previous year. This figure has risen by 183% and 108% for the UK and US community members, respectively. Data reveals that this growth has been more robust in Asia, including Thailand, Japan, Korea, and Hong Kong, , where the number of community members who posted content last year registered a year-on-year increase of 524% 323%, 430%, and 194%, respectively.
Activity on the Trip Moments Community platforms has also increased over the past year. This includes comments, likes, shares, and saved content by users on the platform. User engagement has increased by 140% and 45% for the UK and US markets. User engagement in Thailand, Japan, Korea, and Hong Kong, increased significantly by 355%, 375%, 203%, and 277% , respectively, during the past year.
Victor Li, Content Product Director, Trip.com, said:
“Since the platform was launched in 2020, it has been the home of traveller content on Trip.com, where users can engage in a passionate community about reviews, recommendations, pictures, and travel inspiration. We look forward to welcoming more Thai content creators onboard our platform, and inspiring other travellers as we embark on new and enriching travel experiences post-Covid.”
Other winners include Rafael Osorio, a travel creator from Columbia, Chocho from HongKong Thirteentuesday from Singapore ,and SU channel from Japan, to name a few.