Minor Hotels, a renowned global hospitality group, has unveiled plans to rebrand Peace Resort Samui into NH Collection Samui, marking the prestigious NH Collection brand’s debut in Thailand. Following extensive property enhancements starting from January 1, 2025, the resort will commence operations under the NH Collection banner, a name synonymous with European elegance and sophistication.
Nestled along the northern shore of Koh Samui on the pristine Bophut Beach, the 122-key property offers an idyllic blend of privacy and accessibility. Its prime location at the foot of a lush hill provides a tranquil retreat while remaining conveniently close to bustling shopping and entertainment venues. Initially established in 1977 by the esteemed Pupaiboon family, the resort has long been a cherished destination for both local and international travellers.
Strategically positioned near the vibrant Fisherman’s Village, NH Collection Samui will offer guests easy access to a plethora of restaurants, bars, and shops. Just 400 meters away, its sister property, Anantara Bophut Koh Samui Resort, presents additional upscale leisure and dining opportunities, paving the way for potential shared amenities and enhanced guest experiences.
NH Collection Samui caters to a diverse clientele, from solo travellers to large families, with various deluxe rooms, bungalows, and villas, some featuring private pools and direct beach access. The all-day dining restaurant will showcase local and international cuisines against a stunning ocean backdrop. At the same time, the bar, strategically located between the pool and the beach, will serve an array of vibrant cocktails. Adjacent to the lobby, the Indigo Lounge offers an elegant setting for tea and cakes. For those seeking a more personalized dining experience, private in-villa BBQs can be arranged for seafood and meat enthusiasts.
The resort boasts various recreational facilities, including a state-of-the-art fitness centre, a water sports centre, and extensive kids’ and teens’ amenities such as a cinema, indoor play area, and a shaded outdoor playground. A well-stocked retail shop ensures guests access essentials, and versatile meeting and event spaces will feature NH Collection’s hallmark of intuitive service, cutting-edge technology, and unique design elements.
Mark O’Sullivan, Vice President of Operations for Bangkok, Samui, Chiang Mai, and Chiang Rai, expressed his enthusiasm about the partnership with the Pupaiboon family. “We are thrilled to collaborate with the esteemed Pupaiboon family to introduce the first NH Collection hotel to Thailand. This rebranding signifies the brand’s expansion beyond Europe and the Americas,” O’Sullivan remarked. “Our shared vision for this beloved resort includes future developments, such as stand-alone villas or branded residential units for sale, catering to the rising demand for luxury holiday homes and investment properties. I eagerly anticipate welcoming guests to this distinguished addition to our Thai resort portfolio.”
NH Collection Samui is easily accessible. Samui Airport is approximately 15-20 minutes away by car, and Nathon Pier, the gateway to Bangkok, Phuket, Koh Phangan, and other popular destinations, is a mere 25-minute drive. As the fifth property on the island and over the twentieth in Thailand under Minor Hotels’ management, NH Collection Samui is poised to elevate the standard of luxury hospitality on Koh Samui.
This transformative rebranding underscores Minor Hotels’ commitment to delivering exceptional guest experiences and expanding its footprint in key global markets. NH Collection Samui, a new pinnacle of luxury on Bophut Beach, promises an unparalleled blend of Thai hospitality and European refinement.
For more information, visit NH Collection Samui and Minor Hotels.
Written by: Kanda Limw
