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Wednesday, May 22, 2024

ONYX Hospitality Group ITB Corporate Update

Thailand-based ONYX Hospitality Group will be at ITB Berlin 2023 this week to share its aggressive expansion plans and optimistic revenue target for 2023, conveying its full confidence in tourism recovery. The leading Asian hospitality group is on track to operate 54 properties by 2025. ONYX currently operates 44 properties, with an additional 11 properties in development.

ONYX Hospitality Group’s portfolio consists of hotels, resorts and serviced apartments under three core brands: Amari, its upper-upscale brand that aims to deliver memorable experiences to hotel guests; OZO, the lifestyle hotel brand that focuses on delivering a great night’s sleep and fun; and Shama, the serviced apartment brand immersing guests into their new neighbourhoods; whether staying just a few days or for a while.

ONYX Hospitality Group’s portfolio includes 44 properties across Thailand, Malaysia, and China including Hong Kong, Maldives, Bangladesh and Lao PDR. From which, 18% are invested by the group and 82% under management contracts.


ONYX Hospitality Group’s properties, both owned and managed are expected to generate 260 million USD (THB 8.8 billion) in revenue in 2023, signifying a 60% increase from the previous year.

This optimism stems from the number of advance bookings from markets, including Europe. German bookings are up 33% on Q1 2023 compared to the same period in 2019. Overall, European bookings are up 44%.

This projected growth can be attributed to the increased appetite for travel and tourism recovery across certain markets. Commenting on the target, Owner and CEO of ONYX Hospitality Group Mr. Yuthachai Charanchitta said:

“After an unprecedented and challenging period for travel, we are so pleased to see our international visitors return in abundance. With new properties to showcase and refreshed product and services across our much-loved hotels and resorts, we look forward to welcoming guests again to ONYX properties.”


ONYX has reinforced its expansion plans with a strategic focus on its home territory of Thailand and neighbouring destination, Malaysia. ONYX is also excited to be expanding its footprint in the Maldives, Laos, Sri Lanka, Hong Kong and Japan.

Amari SPICE Penang- Soft-Opened

Directly connected to SPICE Convention Centre, Amari SPICE Penang provides convenient access to SPICE Arena, SPICE Aquatic Centre and SPICE Canopy. All 453 guest rooms and suites offer home-from-home warmth and convenience. The Executive Floors and Suites come with private access to the Executive Lounge, offering an elevated level of personalised service along with complimentary daily breakfast, evening cocktails, appetisers and beverages.

Amari Kuala Lumpur – Soft-Opened

Set in Malaysia’s rapidly developing capital, Amari’s new 252 room hotel is directly connected to Aspire Tower, as well as the city’s shopping hubs including KL Eco City Mall and Mid Valley Megamall. Business hubs and culturally rich hotspots are also within easy reach.

Enhancing the groups existing portfolio

ONYX is investing and developing its existing portfolio of properties to ensure they continue to engage guests. Following the 100 million USD investment to redevelop the iconic Amari Pattaya and OZO North PattayaAmari Watergate in Bangkok has also completed its own recent refurbishment, investing 32 million USD. The upgrades include a new collection of premier rooms and suites with contemporary interiors inspired by life and culture of the Watergate neighbourhood. Samui’s favourite Italian restaurant Prego has also made its debut at Amari Watergate Bangkok and Amari Pattaya, welcoming guests with its authentic Italian cuisine honed by Chef Marco Boscaini.


As ONYX strives towards its goal of becoming Asia’s leading hospitality provider, a number of exciting signings and openings across the portfolio are planned for next year and beyond.

Malaysia set to be first country to operate all three ONYX brands, outside of Thailand

ONYX currently operates Amari Johor Bahru and OZO Georgetown Penang, as well as the newly opened Amari SPICE Penang and Amari Kuala Lumpur. The strategic expansion in Malaysia is set to continue with OZO Medini Iskandar (Q3 2023), Shama Medini Iskandar (2024). This will bring the total number of properties in Malaysia to six in 2023.

Shama doubles its presence in Bangkok

Serviced apartment brand, Shama is also reinforcing its position in Bangkok’s thriving short- and extended-stay market. Shama Yen-Akat opened earlier this year, and in October, Shama Petchburi 47 (formerly Amari Residences Bangkok) and Shama Ekamai Bangkok (Formerly Ekamai Gardens Bangkok) joined the current Shama portfolio, bringing the total number of Shama’s in the city to six. This month, the brand will also be introducing Shama Luxe Sukhumvit Bangkok (formerly Shama Sukhumvit 39), the first Shama Luxe in Bangkok located in city’s upscale Thonglor neighbourhood with premium finished apartment ranging from 1-bedroom to the Penthouse.

Amari’s second property in the Maldives set to open in early summer 2023

The opening of Amari Raaya Maldives is slated for early summer 2023. The 187-villa private island resort will occupy a secluded island in the Raa Atoll, located northwest of the Maldivian capital of Male. The resort will feature, seven dining concepts, a Maai Spa, and a kids club. Amari Raaya Maldives will be ONYX’s second property in the Maldives.

Amari Colombo Sri Lanka – Opening 2024

Upon completion, the 24-storey property will offer 180 rooms and suites along with signature all-day dining restaurant and spa. Other highlights include a rooftop pool, bar and recreation centre and a Thai specialty restaurant, all offering unparalleled views of the ocean and the city skyline. The hotel will also offer dedicated executive floors with access to an executive lounge.

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