Centara Hotels & Resorts, one of Thailand’s leading hotel chains, has recently announced the appointment of Pornchanok Thongrungrot as its new Corporate Public Relations Director. Known as Pao, she has been with the company since 2015 and worked her way up the ranks, starting as an Assistant Corporate Public Relations Manager.
Prior to joining Centara, Pao gained extensive experience in marketing and communications across multiple industries, working with major brands like Boots Retail Thailand, Yum Restaurants International, and TTMWM. This diverse experience provided her with a strong foundation to build her career with Centara.
During her time at Centara, Pao has been involved in several major PR campaigns and marketing initiatives, including the successful launch of the Centara Reserve luxury lifestyle brand and the expansion of the Centara Mirage concept in Vietnam and the Middle East. She was also instrumental in implementing the company’s international PR strategy in 2018, which led to a tripled media value through several media and influencer trips over the past few years. Moreover, she played a crucial role in skillfully guiding the company’s corporate PR strategy through the global pandemic.
Fluent in both Thai and English, Pao has gained a reputation as a highly respected figure in the local and international media. Her excellent contacts among journalists, editors, bloggers, and influencers in Thailand and overseas have been instrumental in generating positive media coverage for the brand.
Tom Thrussell, Vice President of Brand, Marketing & Digital, at Centara Hotels and Resorts, commented on Pao’s promotion: “Ever since Pao joined Centara in 2015, we have been hugely impressed by her ability and expertise. She has a natural understanding of the PR industry and excellent interpersonal skills, which enables her to build and maintain strong relations and generate positive media coverage. Also, being of the millennial generation, she is at the forefront of all the latest media trends and social media platforms. I am delighted that Pao has been promoted to the role of Corporate Public Relations Director and look forward to continuing to see her flourish for many years to come.”
In conclusion, Pao’s appointment as Corporate Public Relations Director is a testament to her dedication, hard work, and expertise in the PR industry. With her excellent skills and vast experience, she is poised to lead Centara’s corporate PR division to new heights and help the brand reach even greater heights of success.
Written by: Stephen Morton
