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Tuesday, May 21, 2024

Samsonite and New Balance Unveil a Versatile Collection for the Modern Traveller in Asia Pacific

SamsoniteSamsonite, the renowned luggage brand, has partnered with New Balance, the global footwear and apparel brand, to launch a collection of bags and luggage that celebrates individual expression and versatility. The collection will be progressively released across the Asia Pacific region in 2023, offering travellers a range of stylish and practical options for their journeys.

Samsonite, has partnered with New Balance
Samsonite has partnered with New Balance

The collection features semi-transparent hard-shell materials for bags and luggage that can also be used as transparent cases for short-haul trips or to store prized possessions at home. Made from polycarbonate, the products are easy to clean and come with antimicrobial treatment. The products also feature reversible pouches with high versatility that are suitable for any type of trip.

The Essentials for Daily Life range includes a small crossbody bag and a shoebox crossbody bag, both available in monochrome colours of black and white. With a minimalistic design, each case comes with two reversible coloured pouches, expressing the vibrancy of the collection. The shoebox crossbody bag also doubles as a stackable display case, perfect for showing off a sneakerhead’s prized shoe collection.

The Handy Dandy Carriers range includes semi-transparent hard-side luggage in two colourways black and white. The 18-inch hard-side luggage comes with a large expandable pouch that can be reversed, and the 22-inch hard-side luggage has a large expandable pouch and two medium-sized pouches. The pouches are also available in various colour combinations and are reversible, giving travellers the freedom to customize their looks to suit the occasion and mood. Each product purchased also comes with a sticker pack exclusively designed for the collection.

LIVE UNDEFINEDKim HeeJeong, Senior Director of Marketing and Brand Strategy at Samsonite Asia, said, “Samsonite is committed to innovating for the future while honouring its rich history. Through this collection, we seek to address the travel and lifestyle needs of today’s consumer who pursues multiple passions, and professions, celebrate their successes in life and Live Undefined.”

The Live Undefined campaign is inspired by the expressive nature of the urban city dweller who is simultaneously juggling different professions and passions. The collection seeks to encourage individuals to live and pursue their dreams fearlessly, fuel their desire to stand out, and foster a love of exploration.

Samsonite’s collection with New Balance represents a reimagining of travel and lifestyle products with purposeful usage in an explorative and confident manner. This sporty and versatile collection meets the lifestyle needs of today’s travellers by delivering customizable utility and style while encouraging exploration and self-expression.

The collection will be available at all Samsonite retail stores, Samsonite.com, department stores, official distributors, as well as selected New Balance stores across the Asia Pacific. With a focus on individual expression and versatility, this collection is an excellent choice for travellers looking to make a statement while also enjoying practicality and durability.





Written by: Supaporn  Pholrach (Joom)






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