SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has been recognised at the 2024 HotelTechAwards for its leadership in converging revenue management and marketing software for hotels. For the second consecutive year, the hotel technology pioneer has taken home the title of ‘Best Hotel eCommerce Platform’, which is awarded to the company that best brings together all the critical capabilities hoteliers need to be successful online.
Among those capabilities are distribution, direct bookings and maintaining an online presence. SiteMinder’s relentless focus on these customer needs has seen the company receive the People’s Choice Award for the third straight year. As testament to its leadership within these three areas of revenue management and hotel marketing, SiteMinder has also taken out the top award in the respective categories of ‘Best Channel Manager’, ‘Best Booking Engine’ and ‘Best Hotel Website Design’.
Additionally, SiteMinder has been named the top finalist in the category of ‘Best Hotel Management System’ for Little Hotelier, the company’s all-in-one solution for small accommodation providers.
Leah Rankin, Chief Product Officer at SiteMinder, says, “For the entire team at SiteMinder, it is a true honour to be recognised by the customers who drive our passion and our commitment to building the fully-integrated hotel platform of the future. Our mission is to make sophisticated revenue management accessible to every hotel in the world, and accolades such as these serve as recognition that we have the strongest foundation within the hotel technology industry to make this a reality. Hoteliers from more than 40,000 accommodations around the world, who banked more than US$45 billion in revenue from over 115 million bookings last year, have told us through these awards that they share our vision for a future with sophisticated revenue management capability steeped into every aspect of a hotel’s technology solution.”
SiteMinder’s platform currently integrates channel management, direct booking, market intelligence and metasearch together with the hotel industry’s largest partner ecosystem of more than 1,800 revenue-centred hotel systems and consultants. The next generation of SiteMinder’s platform will be released later this year and will converge revenue optimisation, distribution and intelligence, to make hotels as dynamic as the travel environment in which they operate.
“Convergence refers to the idea that in order to maximise hotel bookings, hotel marketers have to be well versed in not just marketing but also sales, distribution and revenue management. This convergence amongst commercial roles has led to an increased reliance on software tools to manage all of the complexities,” says Jordan Hollander, CEO of Hotel Tech Report, the host of the annual HotelTechAwards. “In addition to point solutions, the annual user choice awards recognise the top eCommerce Platform that covers all of the critical capabilities needed for hotels to establish an online web presence and generate direct and indirect online bookings. Despite it being the most competitive year in HotelTechAwards history, SiteMinder pulled it off.”
Rabin Gupta, Corporate Director of Digital Marketing, Revenue & Distribution at Compass Hospitality, says: “SiteMinder’s platform is a complete package for hotels. It helps lift our website’s performance and, with metasearch, lets us do direct marketing. Our rate parity is at its best with SiteMinder platform, and its business insights solution is superb.”
