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‘Sizzler’ launches new branch at Terminal 21 Asok, serving steaks, food and a premium salad bar for office workers and tourists, reinforcing its position as Thailand’s leading healthy restaurant chain

Sizzler reinforces its position as Thailand’s leading healthy restaurant brand for 30 years with the launch of ‘Sizzler Terminal 21 Asok’ designed under the concept of ‘Healthy Food Happy Mood’ to promote physical and mental wellbeing.

The branch was designed with open and modern spaces, showcasing natural tones and patterns to create a sense of ease and relaxation for visitors. Inside the branch, there are diverse seating zones and menu and salad bar items curated from premium ingredients to ensure customers and tourists in Bangkok can enjoy quality food that serves every need. With the launch, Sizzler introduced 4 highlight menus exclusive to the branch, including Australian Ribeye Steak, Nordic-style Salmon Sous Vide Steak, BBQ Pork Ribs, Spicy Chicken Steak and Pork Chop served with the signature cheese toast and an all-you-can-eat, premium salad bar. The company has set growth targets for the second half of 2022 to bounce back to the same levels as the pre-Covid era, supported by the introduction of new menu items, promotions, renovations and expansions nationwide to deliver the best dining experiences as the leading healthy restaurant brand serving every customer segment.

Mr. Kreetakorn Siriatha Chief of Financial and Strategy Officer, The Minor Food Group PCL., commented, “For over the past 30 years, Sizzler has operated in Thailand by curating premium and natural ingredients without using MSG, including beef, chicken and pork steaks, grilled and fried seafood and burgers served with the signature cheese toast and salad bar with diverse flavours and desserts that customers can choose from. These menu items and the relaxing store environments allow customers to indulge fully, making Sizzler one of Thailand’s most popular and long-standing healthy restaurant brand.

Most recently, Sizzler reinforces its strength as the leading and most expansive healthy restaurant brand serving every customer segment by launching the ‘Sizzler Terminal 21 Asok’ branch that showcases new designs, diverse menu items along with the classic salad bar that answer to the needs of consumers in the heart of Bangkok, which is the centre for office workers with high spending power who are on the go yet seeking healthy food options. Additionally, the new branch also responds to the needs of returning tourists and consumers who are dining out more frequently, especially for onsite dining that has seen a strong comeback in customers.

For the second half of 2022, Sizzler has made strategic plans across various aspects, including onsite dining, delivery and takeaway services to better serve the needs of consumers and the current market environment. By innovating new menu items every 2-3 months, introducing seasonal menu items, developing the E-Member loyalty programme, promotions, partnerships, renovations and expansions nationwide, Sizzler has set growth targets for 2022 to return back to levels before the pandemic, delivering the best dining experiences for customers as the leading healthy restaurant brand serving every segment of customers. The company is now operating a total of 58 branches nationwide, including 6 branches of Sizzler To Go,” commented Mr. Kreetakorn.

Mr. Anirute David Collins, General Manager of SLRT Limited Company; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the brand Sizzler commented, “Sizzler Terminal 21 Asok is considered the first branch that has been redesigned under the concept of ‘Healthy Food Happy Mood’ that encourages everyone to consume healthy food in relaxing environments for a happy body and mind. The branch has been designed to match Terminal 21 with open and modern spaces, natural patterns and tones, including green, white and beige colours to create a sense of relaxation. Inside the store, seating areas are categorised into various zones and the salad bar features an open kitchen format where customers can watch the chef preparing the food. Infront of the store features a Grab & Go zone where customers can browse products, including salads, sandwiches, soups, drinks and fruit juices. Staff uniform has also been redesigned, which is exclusive to the branch. The branch also features a diverse selection of menu items made from premium ingredients and the salad bar houses over 31 items, including vegetables that fresh-picked from Royal Project farms to ensure customers can enjoy the best quality ingredients. The 4 highlight menu items exclusive to the branch include:

  • Australian Ribeye Steak – Juicy ribeye steak imported from Australia and seasoned the Sizzler way, served with grilled vegetables mixed in BBQ sauce and enjoyed with black pepper sauce and a side dish of your choice in the price of THB 999
  • Nordic Style Sous Vide Salmon with Lemon Dill – Fresh Salmon from the deep Atlantic Sea cooked Sous Vide to retain the juiciness of the fish and seasoned with Mayo Lemon Dill seafood sauce along with grilled vegetables at the price of THB 629
  • BBQ Pork Spare Ribs & Spicy Grilled Chicken – The perfect match between BBQ pork spare ribs that’s rich in flavour and spicy grilled chicken available at the price of THB 599
  • Pork Chop – Pork sirloin prepared with rich seasoning enjoyed with black pepper sauce and served with Wild Rocket Salad, stir-fried mushrooms and French fries at the price of THB 599

All 4 highlight menu items are served with the signature cheese toast and an all-you-can-eat salad bar. Additionally, there are other menu items that you can try at Sizzler Terminal 21 Asok today.

For additional information, contact Sizzler’s public relations department: Call 023656934, visit our Facebook page at www.facebook.com/SizzlerThai or our website at www.sizzler.co.th

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