Amadeus and SpiceJet, an Indian low-cost carrier, have announced a new distribution agreement that gives Amadeus’ global network of travel sellers access to the airline’s range of fares and prices through the Amadeus Travel Platform.
Offering travelers the opportunity to choose how, where and when to buy travel is fundamental to meeting their needs today. And distribution deals such as this allow travelers to compare value instead of just price in the shopping process, travelers can instantly become an airline’s brand champion.
This is the first time that SpiceJet is working with a distribution partner. By connecting to travelers through the world’s largest community of travel sellers and buyers, the airline will be able to showcase its products on a global scale, access new markets and partners, and grow its customer base.
SpiceJet is India’s second biggest budget carrier operating, on an average, 516 daily flights to 59 destinations, which includes eight international destinations. The airline will soon start flying to Jeddah, which will be its ninth international destination. SpiceJet connects its network with a fleet of 48 Boeing 737 MAX and NG jets, 27 Bombardier Q-400s and one B737 freighter. It is also India’s largest regional player operating 23 daily flights under the regional connectivity scheme, UDAN.
Ajay Singh, Chairman and Managing Director, SpiceJet said, “I am delighted to announce our new partnership with Amadeus which will help SpiceJet reach new customers both within and outside India. SpiceJet is in the midst of its most exciting growth phase and I am sure that this new distribution network will enable a large number of customers to connect with our huge domestic and growing international network.”
SpiceJet will be able to define and deliver enhanced offers, including rich content, to both travel agents and travelers. The airline will also be able to differentiate its travel offers beyond just price, while ensuring that agencies and travelers have all the information at hand in order to make the right purchasing decisions.
Cyril Tetaz, Executive Vice President, Airlines, Amadeus, Asia Pacific said, “With our partnership including distribution and IT solutions, we are very proud to support SpiceJet in its growth in India and beyond. SpiceJet will be able to differentiate its offers and empower travelers with the transparency and customization they need through our global travel network.”
SpiceJet is a PSS customer of Navitaire, an Amadeus company, and has relied on the New Skies reservation platform to keep pace with the carrier’s strong growth since its launch. The close integration between Amadeus and Navitaire platforms can enable additional revenue opportunities for joint customers. In terms of distribution, SpiceJet joins 440+ airlines, including 110+ LCCs and Hybrids, whose fares and merchandising content are bookable in Amadeus.