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Thursday, February 22, 2024

Sun Group Elevates Luxury in Phu Quoc

An island jewel nestled just off the south coast of Vietnam, Phu Quoc has emerged as one of the world’s most exciting and enticing international tourism destinations. An idyllic archipelago of 36 islands surrounded by tropical seas, blessed with sandy beaches, verdant forests and rich biodiversity, all complemented by authentic cultural charm and international attractions, this is an enchanting place to stay, meet and explore.

Phu Quoc is no longer an up-and-coming destination, however; having welcomed nearly five million visitors in 2022, with high hotel occupancy rates of 80-90% and a healthy mix of guests from every corner of the globe, Phu Quoc is now firmly established as one of the most desirable islands to visit. This reputation has been reaffirmed by major publications such as TIME Magazine, which named Phu Quoc as one of the “Top 100 Greatest Places in the World,” and Condé Nast Traveler which honoured it as one of the “World’s Top Islands” in 2023.

Now, Sun Group, one of Vietnam’s leading integrated hospitality, entertainment, infrastructure and real estate companies, is positioning Phu Quoc for a bright new era of luxury tourism. By collaborating with strategic partners, including aspirational brands, world-renowned architects and dazzling designers, this forward-thinking company is crafting a series of highly original five-star hotels and resorts that will attract the world’s most discerning travellers to Phu Quoc.

Sun Group has already created some of Phu Quoc’s most sought-after places to stay, which have elevated the island’s hospitality scene to new levels of excellence. Crafted by Bill Bensley, the maverick of sustainable luxury design, the 234-room and suite JW Marriott Phu Quoc Emerald Bay Resort opened in 2016 and has already won multiple accolades, including 1st place in Travel + Leisure’s “Top 10 Best Resorts in Southeast Asia,” and 6th place in the “Top 100 Best Resorts in the World.” It was also chosen as the setting for the extravagant seven-day wedding of Indian billionaire Kaabia Grewal, which featured 700 guests and 125 performing artists!

In addition, the 375-villa New World Phu Quoc Resort, which is operated by the prestigious Rosewood Hotel Group, was named as the “Best Villa Resort in Asia” in the Haute Grandeur Global Awards, and La Festa Phu Quoc Curio Collection by Hilton, which is inspired by Italy’s Amalfi Coast, is set to welcome its first guests in the coming weeks.

Most recently, the company signed a milestone agreement with Marriott International that will introduce two more illustrious luxury hotel brands to Phu Quoc. Conceived by 10Design, the acclaimed architecture studio, The Luxury Collection Resort, Hon Thom Island will be a spectacular sail-shaped property with 305 rooms and suites and first-class facilities, including a Luxury Collection Spa and extensive event space, while the Ritz-Carlton Reserve, Hon Thom Island will be a blissful beachfront boutique retreat designed by Bill Bensley and featuring just 40 pool villas and five-star facilities, including a beachfront wedding venue. Upon opening, it will join a highly exclusive collection of just six Ritz-Carlton Reserves worldwide.

Wherever guests choose to stay, Phu Quoc offers a breath-taking array of natural and cultural attractions and entertainment venues that will captivate affluent travellers, including high-net-worth individuals, couples, families, friends and groups alike. The shimmering sea sets the stage for exhilarating water sports, diving and snorkelling, the mesmerising local markets will immerse experience-seekers in the rich local culture, and spectacular attractions like the Hon Thom Cable Car, which is recognised by Guinness World Records, offer a unique perspective on this dreamy destination.

Mr. Dang Minh Truong, Chairman of the Board of Directors, Sun Group, stated: “Phu Quoc is no longer an emerging tourism destination – it has already arrived on the world stage. Now, we are entering a new phase, as the ‘Pearl Island’ becomes a dream destination for luxury seekers. We understand that today’s affluent travellers are demanding new experiences they can’t find anywhere else. By working with the industry’s top hotel brands, designers and architects, Sun Group is successfully elevating the island’s tourism industry to new levels of refinement and elegance, all amid the stunning backdrop of Phu Quoc’s beautiful beaches and spectacular scenery.”

In addition to its five-star resorts in Phu Quoc, Sun Group owns the 745-key Premier Residences Phu Quoc Emerald Bay, with its awe-inspiring 5,000m², multi-storey infinity pool, named as “Asia’s Leading Hotel Residences” in the World Travel Awards, and Premier Village Phu Quoc, which boasts 215 luxurious duplex villas and was crowned as “Asia’s Leading Beach Villa Resort”.

Phu Quoc’s Sao Beach is a stunning stretch of sand that sets the stage for tropical island adventures

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