Since 2001, Swarovski has been reimagining its global network of stores, bringing a universe of crystallized wonder to each location.
Following the rollout of 27 Instant Wonder stores across the world, the renowned brand is now opening its newest store at CentralWorld, right in the heart of Bangkok. A place that ignites creativity and inspiration for all visitors who have a love for crystals and jewelry.
In 2022, Swarovski elevated its presence in Thailand at Siam Paragon with the opening of the first new concept store in Southeast Asia and India. Continuing that journey, the new store at CentralWorld is a place of magic and luxury. Combining the beauty of crystals with modern design, the store has been decorated in Swarovski’s signature blue color and is found on the 1st Floor, Court Zone C106.
Enter a world of mesmerizing beauty and radiance
Upon entering the new store, visitors will be greeted with an array of product displays on the distinctive octagonal shelves. This signature octagonal design evokes the unrivalled craftsmanship of Swarovski’s master cutters, and is present across the store, including on the walls, product displays, and the modern Swarovski logo.
Mesmerizing from the first encounter, each section of the new store invites visitors to explore and express their true selves, in a world where science and magic meet. It features glimmering metallic finishes and chrome fluted glass elements and silk touches, which beautifully reflect in the glittering blue crystals throughout the store.
One unmissable highlight is Hot Zone that showcases some of the most striking pieces from each collection. Displayed on an open octagonal table – the pieces allow customers to touch, pick up and try the products on. A true representation of joyful extravagance that everyone can access at Swarovski.
Lastly, the designed packaging at the new Swarovski store comes in five distinctive pastel colors, which represent the brand’s unique vision and shimmering beauty.
Express your own personal style and experience the immersive world of crystals and jewelry today at the new Swarovski store, CentralWorld.
