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Monday, February 26, 2024

Swarovski Names ‘Blue’ Pongtiwat First Male Friend!

Swarovski continuously reveals its positive impressions after working with Blue Pongtiwat in 2023 – starting with the opening of its pop-up store with exclusive products at The Emporium Department store, and to more Major Brand Moments on an international level. For his first gig abroad with Swarovski, Blue was selected as a representative of Swarovski Thailand to attend the Swarovski’s Masters of Light exhibition in Shanghai at the Museum of Contemporary Art, which showcased the brand’s rich heritage including crystal-embellished couture pieces from Christian Dior, Gucci, Guo Pei, Jimmy Choo, Louis Vuitton, and Vivienne Westwood alongside shimmering red carpet looks worn by pop icons Harry Styles and Rihanna. Blue also attended on behalf of Thailand for the opening of Swarovski’s largest ever flagship store on New York’s Fifth Avenue. A star-studded event attended by world class celebrities and figures, including Kim Kardashian, who joined to launch the Swarovski Flagship Store and the Swarovski x SKIMS collection.

Blue Pongtiwat Tangwancharoen, a rising actor and model with over 1.8 million followers on Instagram, said: “I am very pleased to have the opportunity to work with Swarovski in many major brand moments and celebrations. Being chosen as the Friend of Swarovski for Thailand is an honor and a privilege. I want everyone to wait and see what we will create this year for you to see. It is sure to be another exciting and sparkling year for both Swarovski and myself.”

Announcing the new Friend of Swarovski in Thailand this year, Blue was featured in sparkling Swarovski pieces consisting of last year’s collections: the Dextera octagonal crystal ring and the Dextera gold necklace and a heart-shaped crystalized Volta necklace from Spring/Summer Collection 2023, and the Lucent oval half-cut dark crystal ring from Fall/Winter Collection 2023, together with the upcoming collections: a heart-shaped Hyperbola bracelet and a heart-shaped Hyperbola necklace embedded with pink crystals from special Valentines Collection 2024, the white crystal cross cuff Hyperbola, and the Imber gold necklace with pink crystals pendant from Spring/Summer Collection 2024 that tied in and enhanced the overall looks.   

For more information, please visit swarovski.com. Follow more about the brand and Blue’s involvement at Instagram @Swarovski and @Blue_pongtiwat.

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