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Wednesday, May 22, 2024

Swarovski Sets Love Alight This Valentine’s Day

Valentine’s Day is just around the corner and Swarovski invites you to express yourself through its creations, and the celebration of modern love – a love for life, love for yourself and love for each other.

Whether it’s through self-expression, a celebration of friendship, or a revelation of deep emotion, Swarovski’s Valentine’s Day campaign delivers a bold representation of love, with crystallized jewelry that celebrates whatever love means to you, with color, light and joy.

Symbols of Love

Tying Valentine’s Day together with a ribbon-inspired theme is Swarovski’s glittering Volta family. The familiar shapes of love are brought to life, including delicate bows and radiant hearts, all exuding undeniable attraction.

These unique pieces are crafted with true passion: 

  • Volta heart pendants, bracelets, and earrings deliver a twirling pavé of clear crystals
  • Volta bow necklaces, chokers, bangles, and earrings wrap love in elegance and grace, each featuring bright crystals set in place using the chattonage technique.
  • A Volta LOVE necklace delivers emotion in full effect, with a floating ribbon that unfolds before your eyes.

From the Matrix family, heart-shaped rings and earrings complete the adorable range, providing multiple layers of Valentine’s style.

Passion Turns Pink

To vividly color the Valentine’s Day campaign, Swarovski has imagined an evocative pink design which runs through every touchpoint. Most prominent are the metallic busts that are positioned in retail locations across the world. Although classical in form, they celebrate real people in real world situations, and wonderfully demonstrate the captivating look of the season’s jewelry.

This same sense of magic has been translated in the campaign’s imagery, which is ignited in pink with head-turning portraits set in contrast against the bright metallic jewelry pieces.

The Valentine’s Day collection is available today in-store or online at swarovski.com.


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