In a bold move to redefine air travel, Thai Airways has embarked on an ambitious technological transformation, partnering with Amadeus to elevate its operational capabilities and passenger experience. This strategic alliance underscores Thai Airways’ commitment to innovation and excellence, setting a new benchmark in the aviation industry.
Modernizing with Amadeus
As Thailand’s flagship carrier, Thai Airways is poised to revolutionize its services by integrating state-of-the-art technology solutions from Amadeus. This collaboration is a pivotal component of the airline’s post-pandemic recovery strategy, aimed at boosting revenue and delivering a superior travel experience. By renewing and expanding its distribution agreement with Amadeus, Thai Airways will significantly enhance its travel retailing offerings, ensuring that Amadeus travel sellers in Thailand continue to access the airline’s comprehensive domestic content.
Enhancing Passenger Experience
Central to this transformation is the overhaul of Thai Airways’ digital interfaces. The airline is set to revamp its website and mobile booking channels, creating a seamless and personalized travel experience for its passengers. Leveraging Amadeus’ Reference Experience, Thai Airways will introduce a modern, responsive, and configurable user interface. This upgrade will feature a robust booking flow, enabling travellers to switch devices seamlessly throughout their journey. Passengers will enjoy the convenience of managing end-to-end flight bookings and check-ins and handling disruptions independently.
Moreover, implementing Amadeus Travel Ready will streamline the check-in process for international travellers. By allowing passengers to verify their travel documents, such as passports and visas, during online check-in, the solution expedites manual document verifications at the airport, reducing queues and saving valuable time at check-in, bag drop, and boarding.
Optimizing Network Revenue
Thai Airways will deploy Amadeus Network Revenue Management to bolster its operational efficiency further. This advanced technology leverages machine learning and customer choice modelling techniques to optimize pricing and availability decisions, enabling the airline to maximize revenue through strategic route planning, codeshares, and partnerships. By utilizing this cutting-edge solution, Thai Airways is well-positioned to enhance its competitive edge in the global aviation market.
Streamlining Payment Processes
In addition to these technological advancements, Thai Airways will adopt the Xchange Payment Platform (XPP) from Outpayce, Amadeus’ payments business. This platform empowers the airline to accept various card and alternative payment methods from travellers worldwide. XPP’s integration will facilitate seamless global payments by connecting Thai Airways to a network of specialist partners for cross-border acquiring, authentication, and fraud management services. The platform’s enhanced orchestration and analytics capabilities will enable Thai Airways to continually refine its payments strategy, improving acceptance rates and overall passenger experience.
Leadership Perspectives
Nuthaphol Amawatana, Head of Pricing and Revenue Management at Thai Airways, expressed his enthusiasm about the partnership. He stated, “This is a major technology investment and upgrade for Thai Airways and will provide the building blocks of our business transformation. We’ll now be able to offer travellers a more modern and seamless booking experience whether they are visiting our website or searching for travel via our mobile app. We are also pleased to continue our content agreements with Amadeus and look forward to exploring new opportunities. Thai Airways is confident in its choice of Amadeus as a technology partner for decades.”
Echoing this sentiment, Javier Laforgue, Executive Vice President of the Travel Unit and Managing Director for Asia Pacific at Amadeus, remarked, “Thai Airways has long been an important and strategic partner of Amadeus. The agreement signed today is a milestone for us and we look forward to working hand in hand with the carrier on its transformation journey. We are confident that our technology will continue to support Thai Airways’ growth ambitions and enable the carrier to achieve its business goals.”
A New Era for Thai Airways
This partnership marks a significant milestone in Thai Airways’ journey towards modernization and excellence. By embracing cutting-edge technology and innovative solutions, the airline is poised to redefine the travel experience for its passengers, ensuring a bright and prosperous future in the aviation industry. As Thai Airways continues to evolve, passengers can look forward to a more efficient, seamless, and enjoyable travel experience, setting a new standard for the global aviation landscape.
For more details on Thai Airways’ advancements and Amadeus’ technology solutions, visit Thai Airways.
Written by: Kanda Limw
