Thai Airways International Public Company Limited (THAI) firmly stated that the Company is not at risk of shutting down, contrary to false news reports that appeared in the media.
Mr. Sumeth Damrongchaitham, THAI President, clarified these news reports entirely misconstrued messages conveyed in a meeting that was held with THAI staff, which was intended to bring about employee awareness of the highly competitive state of the airline industry and THAI’s competitive stance in the market. With competition in the airline industry continually on the rise, THAI’s President clearly emphasized the importance and urgent necessity of overcoming obstacles in conducting airline business. THAI staff were urged to take heed of how heavy airline competition remains in all areas of business, low cost carrier competition, air fare promotions, and “cut throat” route competition in certain markets.
THAI’s President spoke to staff in order to motivate them to take immediate action to cut costs and boost profits, to act as a combined force to maintain competitive edge in the airline industry. In an era when customers have so many offers on hand with fierce airline competition, employees were asked to join forces and work to beat the competition for the inevitable achievement of improved operational results.
With utmost strength and determination, THAI confirms its capability to perform exceptionally amidst tough airline competition. THAI thanks all customers for maintaining confidence and for remaining loyal to THAI, the national flag carrier of Thailand. THAI remains very far from shutting down, which remains so far from the truth of THAI’s competitive strengths in the airline industry.