In an unprecedented move to boost tourism and invigorate the local economy, the Tourism Authority of Thailand (TAT) has joined forces with Big C Supercenter, Thailand’s retail giant, alongside an impressive lineup of 49 suppliers. This collaboration ushers in two groundbreaking shopping campaigns titled “Thailand Lucky Landing” and “Suk Thanthee…Thi Tiew Thai, Suk Pai Gan Yai Thi Big C,” set to run from the 1st of April to the 31st of May 2024.
TAT Governor, Ms. Thapanee Kiatphaibool, elaborated on the strategic intent behind these campaigns to enrich foreign visitors’ travel experience and encourage Thais and expatriates to explore the nation’s emerging secondary destinations. This initiative is not just about boosting the local economy; it’s about evenly spreading the tourism wealth across the kingdom’s diverse landscapes, ensuring that the benefits of tourism reach every corner of Thailand.
The campaign kick-off at Big C Ratchadamri was spectacular, featuring a curated tour for 26 influential content creators across Asia. This handpicked group, hailing from countries like India, Malaysia, the Philippines, Singapore, Indonesia, and Vietnam, was brought together to spotlight Thailand’s irresistible offerings, from must-try dishes and desserts at the food park to sought-after souvenirs. Their shared experiences on social media are set to inspire their vast audiences, painting Thailand as the go-to destination for an unmatched shopping spree.
The “Thailand Lucky Landing” campaign is tailor-made for international tourists, offering an E-Coupon Travel pack to those who register in advance. Upon arrival at either Suvarnabhumi or Don Mueang International Airport, visitors can win cash vouchers by scanning a QR code, with 10,000 vouchers totalling 3 million Baht up for grabs. These vouchers and E-coupons unlock discounts across Big C stores nationwide, promising added excitement to the travel experience.
Meanwhile, the “Suk Thanthee…Thi Tiew Thai, Suk Pai Gan Yai Thi Big C” campaign caters to Thai nationals and expats, providing E-coupon discounts and the chance to accumulate Big Points for even more perks. This campaign encourages domestic travel and shines a light on Thailand’s secondary destinations, from the serene beaches of Phang-nga to the bustling markets of Chiang Rai, offering a glimpse into the heart of Thailand’s cultural and scenic diversity.
Mr. Aswin Techajareonvikul, CEO and President of Big C Supercenter, emphasizes the alignment of this partnership with Big C’s vision to be the premier shopping destination for locals and tourists. By weaving together the fabric of tourism and retail, these campaigns promise to create meaningful travel narratives, enabling visitors to explore, enjoy, and, ultimately, fall in love with Thailand.
As Thailand positions itself as a global hub for tourism and shopping, these campaigns testify to its resilience and commitment to offering unparalleled experiences to every visitor. For those planning to embark on a Thai adventure between April and May 2024, these campaigns promise discounts and perks and a chance to connect with the heart and soul of Thailand truly.
Prospective travellers and interested locals are encouraged to visit Big C’s official website at www.bigc.co.th for more information on taking advantage of these exciting offers and planning their next unforgettable Thai journey.
Written by: Supaporn Pholrach
