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The All-New Volvo S60 Wins the Innovative Lifestyle Product Award of the Year At the “PRODUCT INNOVATION AWARDS 2020”

Volvo has once again reaffirmed its position as a prestigious Swedish premium car brand in the eyes of consumers with the announcement of The AllNew Volvo S60 awarded the Innovative Lifestyle Product of the Year Award in the medium-sized car segment. The PRODUCT INNOVATION AWARDS 2020, organized by BUSINESS + magazine in collaboration with the College of Management Mahidol University (CMMU), was held on August 25, 2020, on the 10th floor of the C Asian Auditorium, Cyber ​​World Building. The winners were decided by a nationwide consumer vote with The AllNew Volvo S60 receiving the highest number of votes in recognition for its three distinct qualities: innovative driving lifestyle, advanced safety technology, and an affordable price tag.

Mr. Pattarapong Achapalasiri, Head of Commercial Operations Thailand, Volvo Cars (Thailand), said,  “In the development of The AllNew Volvo S60 we put humans at the center of every aspect of the design. We questioned what customers would want from their ideal car and developed a product under the concept of “Your Signature Drive” so that it satisfies the driver and passengers from every perspective. The S60 delivers both functional and emotional benefits and is characterized by a low emission drive system, advanced safety systems, and a luxurious Scandinavian-style cabin. We have also renovated our Volvo Cars Thailand showrooms under the Volvo Retail Experience (VRE) concept as well as our after-sales service area, this all goes hand in hand with our world-class Volvo Personal Service (VPS) to deliver the perfect lifestyle solution and brand value for our customers over the long term.

Volvo is extremely proud that The AllNew Volvo S60 received the Innovative Lifestyle Product of the Year Award in the medium-sized car segment thanks to consumers in target groups nationwide giving it the highest number of votes. This, once again, shows that Volvo is able to meet the needs of Thai consumers seeking an automobile that perfectly suits every aspect of their lifestyle and as such this award is yet another important achievement for us.”

The AllNew Volvo S60, a premium sports sedan from Sweden, delivers the ultimate in balance with a luxurious driving experience and fully integrated online technology. The T8 Twin Engine plug-in hybrid drive system works in conjunction with an electric motor that produces a total of 407 horsepower with advanced technology and ABL system for a safer ride. An active bending LED headlight system provides maximum brightness when encountering curves and its design is based on Thor’s signature hammer. There’s also the head-up display, a 360-degree camera system, a park assist pilot, as well as an electronically unlocked trunk lid. Other innovations include a state of the art navigation system, an Apple Car Play & Android Auto Support, and premium audio quality delivered by “Harman Kardon” to provide outstanding sound onboard. All of these features come together to provide a superior, fun, enjoyable, and secure driving lifestyle while on the road.

The PRODUCT INNOVATION AWARDS 2020 is organized by BUSINESS + magazine in collaboration with the College of Management Mahidol University (CMMU) to collect and recognize outstanding innovations, products and services each year. The awards are organized into 10 categories of products, and services according to consumer lifestyle, including health and beauty products. Lifestyle products, fashion and accessories products, business services, consumer products, environmental products, industrial products, finance and investment information technology, and home use awards are judged based on consumer votes from all over the country by consumers who are the direct users of all 10 types of products ensuring the awards are accurate and transparent as well as truly reflecting the popularity of brands, products, and services.

 “The AllNew Volvo S60 offered at a starting price only 2.19 million baht for the Momentum and the    R-DESIGN starting price only 2.59 million baht.

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