28.2 C
Monday, May 27, 2024

Tops proves its success on a 26-year journey as the #1 brand for Thai people

It has been 26 years that Tops has stood by Thai people as the leading premium supermarket, trusted by Thai consumers nationwide.

Tops began the journey as the first all-in-one and full-scale supermarket in Thailand, with the first branch opened in 1996 at RCA Plaza on Phetchaburi Road.

Tops Supermarket was the most iconic supermarket that responded to urban people’s lifestyles at the time, with high-quality fresh products and a wide array of imported goods, which made it stand out from its competitors. That was the beginning of modern retail in Thailand, and throughout its journey as a food retailer, Tops has never stopped moving forward to better respond to consumer needs so that it can offer the best experience to every customer in every way. Tops has always conducted its business to ensure growth and sustainability for all parties, and today, Tops stands proud as the leading supermarket brand for consumers in Thailand, with nationwide branches. Its 5-year business goal
is for Tops to be the #1 Food Retailer in Thailand and Vietnam.

Over the years, Tops has always been the #1 choice for consumers thanks to its customer centric approach. Customer needs have always been the top priority, and their needs have led to new store formats to meet the changing lifestyles of modern consumers. Store expansion is done in all the right locations, and today, Tops is present nationwide with Tops Market, Tops Daily, Central Food Hall, and the recently introduced Tops Food Hall, Thailand’s first world-class premium food store on Sukhumvit 39. This reaffirms its leader position in food retail and highlights its spot as the ultimate food destination for everyone, in every time of day, and for every generation.

Attention to detail to ensure an unrivaled shopping experience anytime, anywhere

Thanks to its customer centric approach, Tops has never stopped introducing new products and services to meet every need of its customers. There are more than 45,000 products from around the world, presented in a Room Concept model, the first in Thailand, in order to make shopping more fun for consumers. Additionally, Tops understands changing consumer trends in the age of digital disruption, and has therefore developed strong omnichannel platforms, such as Tops Online and Personal Shopper, to offer a seamless shopping experience anywhere, anytime.

One of the factors that has helped Tops succeed over the past 26 years is how it always continues to improve in order to respond to new needs and address new competition in the business world. Tops always introduces new innovations and technology to offer services that exceed
its customers’ expectation and take the shopping experience to another level, such as self-checkout counters, contactless payment options, Temjai AI service robots, energy-efficient chillers, charging stations for EVs (Electric Vehicles), and partnerships with new startups to introduce new innovations in order to become Thailand’s first Innovated Supermarket.

Tops focuses on growing steadily alongside building a sustainable society. Beyond improving its business to meet the needs of its customers, Tops also cares about the society, communities, and the environment. Its Creating Shared Value philosophy has led the way over the past several years, and Tops has come up with many initiatives such as inviting farmers to sell their produce directly to consumers at ‘JING JAI FARMERS’ MARKET’, helping SMEs thrive via ‘Tops Tongtin’, and passing on surplus food from 129 Tops locations to those in need and vulnerable groups in 700 communities nationwide through ‘FOOD for GOOD DEED’. Additionally, as produce prices increase, Tops locked prices for certain products to help reduce financial burden on Thai people, and it has donated products on numerous occasions when Thai people went through natural disasters and the pandemic.

Tops will continue to do its role in driving the economy forward alongside supporting social development sustainably. It is ready to support and assist the Thai society and Thai people by working with partners, government and private organizations, farmers, communities nationwide, and employees, as it embarks on its third decade. Tops is committed to remaining the leader and the #1 brand for consumers in Thailand.

On the occasion of its 26th anniversary, Tops has prepared special promotions to give happiness to its customers and thank them for their support throughout the journey. Classic characters loved by children around the world for more than 50 years, MR. MEN & LITTLE MISS, will bring liveliness to Tops nationwide, representing Tops’ commitment to offer love, happiness, and joy, and its role in bringing happiness and smile to Thai people over the past 26 years. The characters will appear in a special collection, available for fans to collect.

Join a special promotion to celebrate Tops’ 26th anniversary and win great prizes worth 2,655,000 baht in total. When spending 200 baht per receipt, get a two-tier chance to win. In the first tier, get a chance to win a Mercedes GLA 200, one prize in total, worth 2,330,000 baht,
a gold bar worth 15,000 baht each, 15 prizes in total, and 1,000 baht Tops gift cards, 100 prizes in total. In the second tier, get a chance to purchase a Tops 26th Anniversary Mr. Men & Little Miss mug at 79 baht from normally 259 baht, available in four designs, from today to September 6, 2022 at any Tops Market, Tops Superstore, Tops Online, Tops Daily, Tops Food Hall, and Central Food Hall.

For more details, visit www.tops.co.th, Facebook TopsThailand or LINE @TopsThailand.

Related Articles


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.