transcosmos inc. and C Channel Corporation (Headquarters: Tokyo, Japan; President: Akira Morikawa; C Channel), the operator of a video fashion media for women “C CHANNEL,” co-launched “Project: Discover the NextGen Influencer.” Through this project, the two companies aim at discovering “the influencer of tomorrow,” a future star on social platforms that include C CHANNEL, Instagram, TikTok, YouTube and more. In addition, transcosmos will exclusively sell ad offerings that feature the next-gen influencer, the winner of the audition. This project was officially announced at “Beautycon Tokyo,” a global beauty event that first launched in Los Angeles, California, held on June 15 (Sat) and 16 (Sun), 2019.
Individuals who wish to showcase their talent as an influencer on a wide range of platforms including C CHANNEL, Instagram, TikTok and YouTube are welcome to enter the audition via an audition app “mysta” by mysta Corporation (Headquarters: Tokyo, Japan; President: Akira Morikawa; mysta), a group company of C Channel. After a series of rigorous screenings, C Channel and transcosmos will discover and select a winner who demonstrates his or her high-potential to become an influencer. The winner will be announced at the special stage during “SUPER C CHANNEL 2019,” an experiential user event by C Channel scheduled on September 21 (Sat) and 22 (Sun), 2019.
transcosmos and C Channel will help the winner take the first step on his or her journey towards being a successful influencer, offering various opportunities for the winner to show their talent such as to act on C CHANNEL videos and ads by major clients and more. The ad sponsors include leading cosmetic brands and other major companies.
In addition, transcosmos will exclusively sell special ad offerings featuring the “next-gen influencer” discovered through this project. Featuring the trend-savvy, next-gen influencer who possesses an “ability to reach” and “planning skills” in SNS marketing campaigns, mainly on C Channel and Instagram, clients can offer content that resonates with, and influences users, and thereby communicate the true value of their products and services to users whilst improving their brand affinity.
Building on its extensive record and accumulated know-how in assisting clients’ influencer marketing, transcosmos will further utilize influencers in the beauty and cosmetics marketing campaigns by promoting this project, and in turn help clients run the right marketing campaigns in order to expand their sales.
■ Audition details
Project: Discover the NextGen Influencer
“C CHANNEL Clipper,” “Instagrammer,” “TikToker” and “YouTuber;” Register to audition now!!
Application period: June 24 (Mon) to July 31 (Wed), 2019
Application guidelines:
(1) Applicant can be either male or female
(2) Applicant must be 18 years of age or older
(3) All applicants are eligible for the audition regardless of their place of residence
(travel expenses to the audition will have to be borne by the applicants)
(4) Applicant must not be under any commercial contract with any agency
(5) Minor must obtain and submit written consent from a parent or guardian
Screening / Schedule: Project team members act as a judging panel
(1) First screening=> From early August (post self-introduction video on mysta)
(2) Second screening=> From late August (post a video under a given theme on mysta)
(3) Final screening => Early September
Prizes:
(1) Featured in C CHANNEL videos
(2) Position as an ad creator at a leading company, etc.
Stay tuned for the latest information available on LINE official account: URL：http://nav.cx/66CNUYg
