Traveloka, Southeast Asia’s leading travel platform, is well positioned to play a pivotal role in propelling Thailand’s travel and tourism sector into its next phase of growth. The company aims to leverage its position as a consumer-focused regional industry enabler.
Recently, The Ministry of Tourism & Sports shared information that Thailand welcomed 19 million foreign tourists from January to September 17, 2023, contributing 795 billion baht (US$22.26 billion) to the country’s economy.
With solid momentum for Thailand’s travel and tourism industry this year, Traveloka is anticipating even more success heading into 2024.
“In addition to being Southeast Asia’s second-largest market, Thailand has traditionally been a tourism powerhouse. With the pandemic behind us, Thailand’s travel and tourism industry is ready for its next phase of growth,” shares Caesar Indra, President, Traveloka. “As we continue to increase our presence in Thailand, Traveloka’s contributions to local job creation, sustainable tourism, and growth for local businesses, will reach new levels in 2024. Thailand is a key market for Traveloka, and we are ready to leverage our position as an innovative and technology-focused industry enabler, to further stimulate travel and tourism growth in this country.”
Emerging industry trends to stimulate travel and tourism in Thailand:
Traveloka shares its recent business data and findings for Thailand, and highlights new industry trends that are boosting local travel and tourism:
- Event-based tourism – There is a growing trend to travel internationally for music, sports, and other major events. With the global music tourism market forecasted to reach US$14 billion by 2033, Thailand is well-positioned to take advantage of this trend. Traveloka’s data shows there has been a significant increase specifically for inbound flights, with the number of flight transactions rising by almost 5 times in the first half of 2023, compared to the same period last year. This surge in flights has also positively impacted accommodation needs, with hotel bookings in Bangkok also increasing significantly.
- High-Value & Sustainable Tourism – The Tourism Authority of Thailand (TAT) is using ‘High-Value & Sustainable Tourism’ as a key initiative to help elevate the tourism supply chain and sustainability standards in Thailand. According to a Traveloka customer survey conducted this year, 80% of customers prefer to book certified sustainable accommodation. It is important to highlight that 43% of accommodation businesses that lack sustainability certifications have expressed their intention to seek certification within the coming year.
In May 2022, Traveloka partnered with the Global Sustainable Tourism Council (GSTC), a non-governmental organization that sets international sustainability standards in travel and tourism. Under the partnership, a series of training programs covering Sustainable Tourism Best Practices was provided for Traveloka’s hotel partners in Thailand this year. We are continuing our commitment to provide more accommodation options that are sustainably certified.
- Wellness tourism – Travelers are looking to prioritize their physical and mental well-being during holidays, with yoga retreats, spa treatments, and wellness-focused culinary experiences in high demand. In particular, Traveloka experienced significant monthly growth in ‘Spa & Wellness’ bookings in August, with an increase of nearly 40%. Notably, ‘Massage & Spa’ remains the most sought-after experience among Traveloka’s customers, with Bangkok and Chonburi emerging as the top destinations of choice.
“We look forward to bringing more international travelers to Thailand while promoting Thai domestic travel. By focusing on the customer’s point of view and partnering with local stakeholders, Traveloka can solve many of our customers’ travel problems, provide a seamless end-to-end experience, and make travel accessible to all,” concluded Mr. Indra.