Unilever, a global leader committed to make a sustainable living commonplace, has reinforced its excellence in digital solutions and technology position at the forefront of the FMCG industry by clinching two distinguished awards at the LINE Thailand Awards 2023. The company’s Home Care business unit, represented by its official account ‘@MaeBanMuePro’, was celebrated with the ‘Best LINE Official Account in FMCG’ accolade, while the Beauty & Wellbeing business unit’s ‘Beauty Hot Pro’ earned the ‘Best Sponsored Stickers in FMCG’ award. These achievements underscore Unilever’s proficiency in utilizing digital platforms to resonate with the dynamic preferences of Thai consumers effectively.
Ms. Nidarat Urailertprasert, Digital Media and Commerce Lead Home Care SEA & Thailand Malaysia Singapore Myanmar Cambodia Laos, stated: “Having evolved with
Thai society for over 90 years, Unilever remains deeply committed to a consumer-centric approach. Our products, trusted by 98% of the country’s 25 million households, are a testament to our enduring presence, with families using our products at least three times daily. Recognizing the transformative power of digital technology, we leverage the LINE platform as a key communication channel, enabling us to engage deeply with consumers and understand their lifestyles and needs. These awards serve as a testament to our successful digital strategy and motivate us to continue innovating and enhancing the lives of our consumers with our products and digital initiatives.”
Ms. Pavadee Katimuneetorn, Home Care SEA Media Planning and Line OA Lead, added: “Our LINE Official Accounts are vital tools for connecting with our target audience, with tens of millions of followers across our accounts. The ‘Best LINE Official Account in FMCG’ award affirms our skill in managing these platforms, especially
‘@MaeBanMuePro’, which boasts over 17 million followers and effectively utilizes the full capabilities of the LINE Official Account. Furthermore, the ‘Best Sponsored Sticker in FMCG’ award reflects our ability to create LINE stickers that truly resonate with consumers, evidenced by over a million downloads in the past year. These awards validate our dedication to driving business growth through digital innovation and in-depth consumer insights, ensuring our place in the hearts of consumers.”
The LINE Thailand Awards honor excellence in digital marketing and business achievements on the LINE platform, recognizing the outstanding efforts of both government and private sectors across various industries such as technology, communication, entertainment, automotive, energy, consumer products, retail, finance, and insurance, among others.
