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Volvo Car Thailand organizes “Volvo Driving Experience”, “Protect What Matters, Drive Your Desire”

Volvo Car Thailand organizes the “Volvo Driving Experience”, a fresh test drive event under the concept of “Protect What Matters, Drive Your Desire” for fans in the country to experience the high-performance capabilities of Volvo’s latest models on a real circuit. The objective is to celebrate the 63% sales growth of new Volvo cars in Thailand, the highest over the past 22 years.

After the successful launch of The All-New Volvo S60, the premium Swedish sport-sedan, launched under the concept – “Your Signature Moment”. Volvo now offers a comprehensive range of premium car products, covering all driving preferences and demands of Thai consumers.

Volvo Car Thailand continues to organize exciting activities and events for clients, as well as automotive media, to allow them to be a part of a sophisticated driving experience, with Volvo’s range of latest SUVs and sedans, equipped with dynamic Scandinavian design, impressive driving performance, and smart safety technology – key components of Volvo’s DNA.

Mr. Chris Wailes, Managing Director of Volvo Car (Thailand), says “As the leader of innovative driving safety technology, Volvo is committed to offer premium products to serve the needs of all of Volvo’s fans and Thai customers. Volvo cars also offer class-leading safety, ensuring that we protect both people inside as well as outside the car. That is because our customers are at the core of everything we do and their satisfaction and safety are our priority.”

“Since 2017 Volvo has been expanding our product range to give our customers more choices than ever before. In fact, we have launched a new car every year and we will continue to bring new products to ensure that we have something to suit every customer, all featuring Scandinavian Design and class-leading technology for years to come. And, in the true Volvo way – the performance is not at the expense of the environment as we represent a safe driving experience paired with uniqueness in a sustainable way.”

Volvo organizes the “Volvo Driving Experience” for 2 sessions: For customers during 13-15 February 2020 and 22 February 2020, and for Media during 20-21 February 2020. The event takes place at Pathum Thani Speedway, a 100-rai circuit where Volvo offers 6 latest models from all segments for testing, including The All-New Volvo S60 – a premium Swedish sport sedan recently launch in January, The All-New Volvo V60 – a luxury Plug-in Hybrid Sporty Estate with unapparelled innovation and technology, The Volvo S90 – the winner of “Best Hybrid Midsize Sedan Under 2,000 cc” at 2019 Car of the Year Awards, The Volvo New  XC40 – The award-winning compact SUV, which is big on innovation and smart technology, The Volvo XC60 – a mid-sized premium SUV that has been sold to over 1,000,000 customers worldwide, and The Volvo XC90 – a first-class luxury SUV which combines Scandinavian Craftsmanship and Design with High-tech features to offer an unmatched Luxury Experience.

Highlights of the “Volvo Driving Experience” includes the design of test-drive stations for participants to experience the unmatched performance and driving features in each of Volvo’s offerings. This effort reflects Volvo’s commitment to a continuous development of premium cars, and builds customer confidence through a true driving experience at an international-standard circuit.

Each station will take drivers through a challenging experience while allowing them to use the features, smart technology, and innovation of Volvo cars along the way. These elements are at the core of Volvo’s design and development to optimize a Volvo experience “Designed Around You”. It reaffirms the brand’s outstanding characteristic of producing premium Scandinavian cars that perfectly matches the demands of customers in the market.

Volvo sets our customers at the core of everything we do. We have organize the comprehensive test drive stations in the circuit to allow customers to experience Volvo’s latest features and driving performance – meeting all the needs of today’s drivers.

With Volvo’s expert team to facilitate them throughout the event, customers can book now to participate in the “Volvo Driving Experience” on 22 February 2020 at Pathum Thani Speedway.

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