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Sunday, April 21, 2024

X2 Adds Vibe to Uptown Bangkok

In the latest development to Bangkok’s standing as the number 1 destination in Southeast Asia, BHMA Hotels & Resorts is thrilled to announce the signing of its latest hotel management agreement for the new X2 Vibe Bangkok Udomsuk Station with Italmar (Thailand) Co., Ltd. This is the second joint-agreement between the two companies following the opening of X2 Vibe Bangkok Sukhumvit in 2017.

With an eclectic mix of shopping centers, tasty street food stalls, Thai and Western bars and bric-a-brac markets sitting cheek by jowl, Udomsuk on the eastern fringes of Bangkok is quickly becoming the new marker postcode where travellers can Stay, Chill & Enjoy. X2 Vibe Bangkok Udomsuk Station is located just a few steps from the Udomsuk skytrain station and provides easy access to downtown. Future mass-transit developments for the area also include the Airport Line linking Don Mueang, Suvarnabhumi and U-Tapao airports.

“Bangkok is without doubt the most vibrant city in Southeast Asia and we are over the moon to be opening another property after receiving such overwhelming reviews of our X2 Vibe Bangkok Sukhumvit in the trendy On Nut district. This is a big step forward for the company as we continue to execute our development plans. Furthermore, this announcement reaffirms the confidence the owner (Italmar (Thailand) Co., Ltd.) has in our brand and the message we are sending,” said Peter Lucas, CEO, BHMA Hotels & Resorts.

While central Bangkok continues to draw international holidaymakers and business executives, flourishing suburbs such Udomsuk provide a refreshing escape for millennial travellers looking to kick back and relax. With coffee shops, restaurants and bars dotted around the area, Udomsuk is proving to be the newest location to Stay, Chill and Enjoy. Across the Asia-Pacific region, the X2 Vibe brand continues to set the bar as the top choice for people looking for hotels that match their modern lifestyles.

“Our X2 Vibe brand is a totally new hotel design and concept that is redefining the hotel industry. We’ve worked extremely hard to build in multi-usage spaces that can be adapted to what our guests desire. From a working space to a comfy room with functional designs, X2 Vibe Bangkok Udomsuk Station will cater to just about every taste. We’ve chosen Udomsuk as we believe it is Bangkok’s hottest new address with great shopping and dining options and a down-to-earth residential feel. We are confident the new hotel will achieve the same rate and occupancy numbers as our X2 Vibe Bangkok Sukhumvit property,” said Paul Wilson, EVP Commercial, BHMA Hotels & Resorts.

Commenting on the new partnership, Direk Vongvairoj, Chairman, Italmar (Thailand) Co., Ltd., said, “We’ve chosen to partner with BHMA Hotels & Resorts again because we are fully confident that the X2 Vibe brand delivers on design, comfort and flexibility; things our guests are passionate about. X2 Vibe has become the brand for the new generation of travellers who like to get off the beaten track and live close to local communities. I am sure this partnership will be as rewarding as our first project in mid-town Sukhumvit.”

The construction of the X2 Vibe Bangkok Udomsuk Station is now underway and the hotel expects to welcome its first guests in 2021. BHMA Hotels & Resorts continues to expand its portfolio of properties in Thailand and the wider Asia-Pacific region with six new properties scheduled to open in 2019.

BHMA currently operates 23 hotels across three distinct brands – X2, X2 Vibe and Away – in Australia, Thailand, Vietnam and Indonesia. More detailed information on each hotel and resort can be found at www.BHMAhotels.com.

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