YOO Worldwide, the global designer residence and hospitality company, has announced the launch of YOO Studio in Southeast Asia, as it introduces a new era of exclusivity and personalisation to the region’s residential design sector.
YOO Studio allows its clients to sit down with Head of Design, Mark Davison, to discuss their vision and create a bespoke concept for their private residence. This will give YOO’s customers in Southeast Asia a unique opportunity to craft homes that are highly exclusive and tailored to their specific needs and desires.
In addition to YOO Studio’s own in-house team of experts, the group works with many of the world’s most celebrated designers, including Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung and Sussanne Khan, to make its clients’ dreams of fully customised luxury living a reality.
YOO worked with supermodel Kate Moss to showcase The Barnhouse at The Lakes by yoo, an exclusive luxury development in the UK. Nestled within private woodland in The Cotswolds, the desirable and quintessentially English rural region, this contemporary five-bedroom home was inspired by the notion of stumbling across a hidden gem in the middle of the forest.
Hues of earthy undertones are echoed throughout the home, including the open-plan kitchen and family living spaces that embody the building’s connection with the natural environment. This is complemented by statement furnishings with country roots and a log burner – an exceptional centrepiece and the perfect addition for the colder winter months.
YOO Studio has also introduced its cutting-edge services to India, with the completion of a breath-taking private residence in New Delhi. Shaped by leading architects, interior designers and product experts, this striking project is light and whimsical, reflecting the atmospheric contrast between day and night.
“We are extremely excited to launch YOO Studio in Southeast Asia. This is a natural progression for YOO especially since we opened our new headquarters in Bangkok. Southeast Asian customers are increasingly discerning and demanding, with an exceptional eye for detail. At YOO Studio, we will aim to blend local elements with our global expertise to bring their visions to life,” said Mark Davison, Head of Design, YOO Worldwide.
The evolution of the branded residence sector in Asia was recently revealed by Savills. Its latest research article, “The Rise and Rise of Branded Residences”, showed that the Asia Pacific region – led by Thailand and Vietnam – currently has the most properties in the pipeline, accounting for 23 percent of the global total.
This is reflected by YOO’s own strategy; the company is planning to introduce its out-of-the-box concepts and design-led services all across Southeast Asia. Key markets include Thailand, Vietnam, Indonesia and Malaysia, as well as other up-and-coming countries like Cambodia and the Philippines. It is also now working with Sansiri, Thailand’s leading developer of luxury and ultra-luxury real estate, and will launch Khun by Yoo inspired by Philippe Starck condominium in late 2019.
In total, YOO currently has a collection of 81 projects in 36 countries. For more information about YOO Worldwide or YOO Studio, please visit yoo.com.