In a monumental stride towards redefining the landscape of luxury hospitality in Asia, Accor, the unrivalled pioneer in international hospitality, has accomplished the extraordinary feat of signing an astounding 30 new hotels and resorts across the continent in just the past two months. Brace yourself for a sensory journey of elegance and opulence as we dive into the remarkable stories of these architectural marvels set to reshape travel and leisure.
Intro: Crafting a Luxurious Panorama
With an unwavering commitment to delivering impeccable guest experiences, Accor has unveiled its latest masterstroke: the acquisition of 30 exquisite hotels and resorts in strategic Asian destinations. This monumental expansion spans the Premium, Midscale, and Economy divisions, marking a watershed moment in the hospitality industry.
The Dawn of Daiwa Delights
Venturing into the captivating landscapes of Japan, Accor has sealed a visionary partnership with JHRA to metamorphose the esteemed Daiwa Resorts portfolio into a collection of resplendent Grand Mercure and Mercure hotels. Dotted across the enchanting archipelago, these 23 gems will offer guests an authentic embrace of local culture, from the ethereal Cape Zampa in Okinawa to the historical allure of Asuka village in Nara. The metamorphosis begins in Q4 2023, culminating in a grand unveiling under the Grand Mercure and Mercure brands by Q2 2024.
Vietnam’s Rising Jewel: Novotel Living Saigon South
In the vibrant heart of Ho Chi Minh City, Accor introduces the captivating Novotel Living Saigon South, a harmonious ensemble of 175 guestrooms and apartments poised to redefine extended stays. With a five-minute saunter to the Saigon Exhibition and Convention Center and mere minutes from the sprawling Crescent Mall, this avant-garde retreat redefines urban luxury.
Swissôtel Living Jakarta Mega Kuningan: Fusion of Elegance and Splendor
The rhythmic pulse of Jakarta, Indonesia, welcomes the upcoming Swissôtel Living Jakarta Mega Kuningan. This architectural masterpiece, set to grace the skyline in Q1 2025, exemplifies the fusion of Japanese precision with Swiss elegance. Amid the bustling business district, this 240-key hotel offers an oasis of tranquillity, complete with a restaurant, health haven, and an outdoor sanctuary enveloped by lush greenery.
The Goa Getaway: ibis Styles Goa Vagator
Nestled amidst the majestic aura of Goa, India, the ibis Styles Goa Vagator emerges as a sanctuary of modern comfort and scenic beauty. Opening its doors on August 29th, 2023, this 142-room haven offers a gateway to North Goa’s treasures, featuring contemporary rooms, an outdoor oasis, and a culinary journey that will tantalize every palate.
Ancient Charms and Modern Luxury: Mercure Bhubaneswar
Draped in the mystical allure of Odisha, the forthcoming Mercure Bhubaneswar beckons travellers to experience a confluence of ancient charm and contemporary elegance. Scheduled for 2025, this exquisite property boasts 98 opulent rooms, gastronomic delights, and a rejuvenating haven for body and soul.
Marching into Majesty: Mercure Lucknow
Uttar Pradesh, India, is poised to embrace the resplendent Mercure Lucknow, a majestic symphony of luxury and convenience. The dawn of April 2024 will witness the unveiling of this 110-room marvel, replete with dining extravaganzas, revitalizing wellness, and sprawling banquet spaces.
Grand Mercure Agra: Where Royalty Meets Iconicity
Set against the timeless backdrop of Agra, India, the Grand Mercure Agra ushers in an era of unparalleled grandeur. Scheduled for September 2023, this treasure trove of luxury houses 168 elegantly designed rooms, a gastronomic haven, and venues tailored for unforgettable gatherings.
A Vision Beyond Boundaries: Accor’s Pioneering Brands
Accor’s visionary strategy is built upon fortifying the pillars of its flagship brands, ensuring every guest encounter embodies consistency and excellence. With Pullman leading the vanguard of inspiration and sustainability, Novotel becoming the preferred midscale sanctuary, and ibis continuing its legacy of accessible comfort, the future of hospitality has never been more promising.
A Commitment to Craftsmanship: A Message from Accor’s CEO
Garth Simmons, the trailblazing CEO of Accor’s Premium, Midscale, and Economy Division in Asia, resonates with boundless enthusiasm as he highlights the brand’s ethos. “We’ve adopted a ‘multi-local’ approach, tailoring each project to resonate with the essence of the destination. Our commitment to exceptional performance is echoed through our powerful distribution capabilities, expert teams, and culturally immersive experiences.”
Charting a New Horizon: An Unstoppable Journey
Accor’s remarkable journey in 2023 has paved the way for a paradigm shift in Asian hospitality. With 35 properties signed under iconic brands, including Novotel, Mercure, Handwritten, and Swissôtel, the stage is set for a remarkable narrative of luxury, innovation, and unparalleled experiences.
Discover more about Accor’s bold steps into the future of hospitality by exploring these remarkable destinations that testify to its unwavering commitment to excellence and innovation.
Written by: My Thanh Pham