Thailand is stamping its footprints deeper in the vast world of global travel, paving the way for sustainable and eco-conscious journeys. The Tourism Authority of Thailand (TAT) is back with a louder, prouder, and greener sequel to its lauded 2020 initiative, “The One for Nature”. Under the esteemed “Amazing Thailand” brand, this encore campaign symbolizes a potent message: “Travel with Responsibility in Thailand”.
In 2020, TAT’s groundbreaking “The One for Nature” initiative became a beacon for environmentally-aware travellers. The vision was transparent and authentic – to protect Thailand’s rich natural tapestry and promote a brand of tourism that celebrates nature rather than exploit it. According to the data, the response was phenomenal. The nation saw a significant surge in eco-tourists, eager to relish Thailand’s pristine environments. This engagement helped the local communities flourish and enabled natural sites to rejuvenate. After a brief hiatus, these locales have regained their stunning beauty and are eager to welcome visitors again.
The Present and the Pledge: An Ode to Mother Nature.
As global conditions stabilize and nations rise from the pandemic ashes, Thailand’s commitment remains unwavering. “The 2nd The One for Nature” is not just a project; it’s an ethos. Curious wanderers are invited to explore the renewed facets of the country. Through the digital portal www.tourismthailand.org/theonefornature, potential tourists can access a treasure trove of information, ensuring their travels resonate with eco-friendly practices.
The Geographical Spread: Where Can You Embrace Nature?
From the bustling streets of Pattaya to the serene stretches in Chon Buri, the sustainable tourism footprint is everywhere. Even the vibrant walking streets of Chiang Mai and Phuket aren’t left behind. These locations are more than just destinations; they’re experiences. They have transformed into epicentres of eco-awareness, each echoing the message of responsible tourism.
Building Bridges: An International Affair
The brilliance of “The 2nd The One for Nature” is inclusivity. It’s not just a Thai initiative; it’s a global endeavour. TAT aims to cast its net far and wide by roping in international influencers, inspiring travellers across continents. This unity of purpose among governmental bodies, private sectors, local habitats, and global citizens ensures Thailand’s stature as the reigning champion of sustainable tourism.
Thailand’s call is evident in an age where travel choices matter, and every decision can tip the ecological balance. Between August and September 2023, let’s come together, not just as tourists or locals, but as guardians of this Earth. Let’s celebrate, participate, and ensure that the world we love remains enchanting for generations.
For a detailed itinerary and more information, the digital green carpet awaits www.tourismthailand.org/theonefornature.
Written by: Supaporn Pholrach (Joom)