Jointly organized by Hong Kong-based Comasia Ltd. and Thailand’s N.C.C. Exhibition Organizer Co., Ltd. (NEO), the first-ever ASIA LIFESTYLE EXPO opens today and will run for three days (21 – 23 August 2019) at the Bangkok International Trade & Exhibition Centre (BITEC). The new show is fully supported by more than 20 trade associations and business organizations from Thailand and across ASEAN.
ASIA LIFESTYLE EXPO is riding on the business potential spurred by ASEAN’s burgeoning middle-class population, which is projected to grow to 400 million in 2020, creating a booming market demand for various kinds of lifestyle products. Meanwhile, an increasing number of enterprises from China and Southeast Asian countries are stepping up their marketing efforts in “going out” to ride on China’s Belt & Road Initiative.
“Centrally located in Southeast Asia, Thailand is a key sourcing and trading hub in the fast-growing ASEAN economic community. This new show in Bangkok sets to enable participants to capitalize on the uprising business opportunities in ASEAN and other countries along the B&R routes, meet the right business partners 337 Asian exhibitors from Thailand, Hong Kong, mainland China, Taiwan, Japan, India, Turkey and South Korea as well as source the latest product innovation and manufacturing technologies to boost their competitiveness,” Mr. Peter Cheung, Director of Comasia Ltd., remarked.
Mr. Sakchai Pattarapreechakul, President of N.C.C. Exhibition Organizer Co., Ltd., (NEO) revealed, “Asia Lifestyle Expo showcases a wide variety of Asian-made lifestyle products, including gifts & premiums, toys, baby & nursery products, consumer electronics, garments & apparel, fashion accessories, beauty & skincare, health & wellness, smart living gadgets, arts & crafts, housewares & home décor and more. NEO has enhanced the experience of the ASIA LIFESTYLE EXPO by inviting corporates such as the Thai Charoen Corporation Group (TCC Group) as follows: Big C Supercenter PCL., TARAD Dot Com Group Co., Ltd. as well as B2S and OfficeMate and many leading companies in Thailand and neighboring countries to visit the show this year”.
Mrs. Nichapa Yoswee, Senior Vice President-Business of Thailand Convention and Exhibition Bureau (TCEB) said, “Asia Lifestyle Expo 2019 and Asian Electronic Game & Amusement Equipment Expo 2019 is one of 17 new shows TCEB has supported this year. The two shows have chosen Thailand as a location to capture the emerging market in Southeast Asia, affirming Thailand’s position as ASEAN’s exhibition hub. In this connection, TCEB is taking a new role as a co-creator of business opportunities by helping the shows to attract trade visitors from Cambodia and Malaysia through our ASEAN+6 Visitors campaign. Thai and ASEAN markets have good prospect for the products of the two shows and TCEB will support business sector to use trade shows in Thailand to increase their return on investment.
During the show period, a series of high-profile seminars are organized to address hot business topics and promote trade information exchange. These seminars bring together illustrious guest speakers from the region to examine and share their expertise and insights on the upcoming lifestyle product trends, ways to enter Thailand & ASEAN markets, new business opportunities in E-commerce as well as successful marketing strategies.
Held concurrently with ASIA LIFESTYLE EXPO is ASIAN ELECTRONIC GAME & AMUSEMENT EQUIPMENT EXPO which features over 50 exhibitors from mainland China, Thailand and Taiwan to showcase a diverse range of high-quality and competitively-priced arcade games & amusement machines including screen game consoles, carnival fun game machines, ride-on game machines, indoor game & amusement equipment, etc.