Asia Pacific Welcomes Premier MICE Event in Singapore

February 8, 2024

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In a landmark move poised to redefine the landscape of the Meetings, Incentives, Conventions, and Events (MICE) industry, the Asia Pacific region is set to host the debut of The Meetings Show Asia Pacific in 2024. This event marks a significant expansion from its celebrated London counterpart, promising to capture the essence and dynamism of the Asia Pacific’s burgeoning MICE market.

Singapore, an acclaimed MICE hub, has been strategically selected to host this inaugural event, signalling a significant milestone for the global meetings and events community. The Singapore Tourism Board’s (STB) backing underscores the show’s anticipated impact on the regional MICE industry, which is projected to see remarkable growth from USD 412.18 billion in 2023 to an astounding USD 783.63 billion by 2032.

The Meetings Show Asia Pacific is more than an event; it’s a gateway to Asia Pacific’s thriving market, organised by Northstar Travel Group, a leader in B-to-B information, events, and marketing solutions. With its portfolio, including Travel Weekly and Meetings & Conventions, Northstar brings its expertise to Singapore, promising an unmatched experience for MICE professionals.

The show’s innovative hosted buyer format is designed to facilitate meaningful connections, offering a curated platform for pre-scheduled meetings between top-tier exhibitors and senior MICE buyers. From the Thailand Convention and Exhibition Bureau to Marina Bay Sands and beyond, the event boasts an impressive lineup of participants eager to showcase their offerings.

The show’s allure includes partnerships with leading meetings industry associations such as MPI, SITE, and IAEE. These collaborations aim to enrich the MICE community’s experience through educational offerings and networking opportunities, further supported by the Global MICE Collaborative (GMC) in fostering professional growth in emerging markets.

David Blansfield of Northstar Travel Group lauds the show as a pivotal entry point into the Asia Pacific market, highlighting the strategic choice of Singapore as the host city. Irene Chua, also of Northstar, emphasizes the platform’s role in sparking new connections and innovations within the MICE industry, set against Singapore’s vibrant business landscape.

The Sands Expo & Convention Centre at Marina Bay Sands, known for its sustainability and wellness initiatives, will be the venue for this premiere event. Ong Wee Min, representing Marina Bay Sands, anticipates a gathering rich in networking and sourcing opportunities, reflecting the Asia Pacific’s leading position in the MICE sector.

Contributions from international players such as the Thailand Convention and Exhibition Bureau and Tourism New Zealand underscore the global nature of The Meetings Show Asia Pacific. These participants highlight their unique offerings and commitment to enhancing the MICE experience through local experiences, infrastructure, and direct connections.

The event promises a showcase of global destinations and services and a forum for addressing the evolving challenges within the MICE industry. With free registration for trade buyers and a comprehensive Hosted Buyer Programme, the show aims to unlock new business opportunities and partnerships.

As the countdown to April 17-18, 2024, begins, the MICE industry eyes Singapore with anticipation, ready to embrace the innovations and opportunities that The Meetings Show Asia Pacific promises to deliver. For more details, visit www.themeetingsshow-apac.com.