With a notable landmark achievement, the Banyan Tree Group, a formidable titan in the global hospitality industry, has announced the grand opening of its 70th property worldwide, showcasing its rapid expansion in the Asian market. The latest additions in Vietnam and Japan, unveiled in mid-2023, underscore Banyan Tree’s unwavering commitment to curating unparalleled guest experiences and its strategic plan to secure a substantial footprint in these beautiful regions.
The illustrious Banyan Tree Group has been relentlessly pursuing growth, enhancing its brand’s global presence by consistently adding remarkable properties to its rich portfolio. The recent unveiling of Angsana Ho Tram and Dhawa Ho Tram in Vietnam and Folio Sakura Shinsaibashi Osaka and Homm Stay Yumiha Okinawa in Japan marks a significant chapter in the brand’s rich expansion narrative.
Angsana Ho Tram and Dhawa Ho Tram, set amidst Vietnam’s stunning vistas, offer an exquisite amalgamation of luxury, comfort, and warm Vietnamese hospitality. Both properties and Banyan Tree and Angsana in Lang Co position themselves as critical gateways to Vietnam. With the launch of Angsana Quan Lan next year, Banyan Tree Group looks set to strengthen its position in this vibrant country. More information on these properties can be found on the Banyan Tree Group’s official website.
Adding another feather to its cap, Banyan Tree Group’s foray into the Japanese market has been accentuated by the introduction of Folio Sakura Shinsaibashi Osaka and Homm Stay Yumiha Okinawa. These properties are the inaugural additions to the Group’s ambitious global plan for a micro-hotel collection under the new Folio and Homm brand extension. This strategy follows the Group’s successful debut in Japan last year with Dhawa Yura Kyoto and Garrya Nijo Castle Kyoto’s opening.
Future plans comprise the expansion of the Banyan Tree Group’s Japanese portfolio with Banyan Tree Higashiyama, Banyan Tree Ashinoko Hakone, and the ski resort Cassia Niseko. Further, an increased presence of micro-hotels under the Folio brand in gateway cities and urban centres globally is also in the pipeline.
“This is an exhilarating chapter for Banyan Tree Group as we proudly unveil our 70th property in Japan this summer,” expressed Mr Eddy See, President and Chief Executive Officer of Banyan Tree Group. “With the introduction of Folio and Homm in Japan, we are reinforcing our commitment to strengthening our presence in the destination while fostering connections between travel gateways, championing a diverse culture and awe-inspiring scenery.”
This landmark achievement by Banyan Tree Group doesn’t only serve as a testament to their strategic expansion and ability to deliver exceptional experiences at each location. With 70 properties and counting, the Group’s drive to bring unparalleled hospitality to every corner of the globe remains unimpeded, offering guests worldwide a glimpse into the trademark luxury that Banyan Tree has become synonymous with.
Banyan Tree Group’s growth trajectory sets a benchmark for others to aspire to, solidifying its position as a global hospitality leader in a world where the hospitality industry is in constant flux. Watching how Banyan Tree Group continues redefining the luxury hospitality landscape in the coming years will be interesting as they continue to innovate and diversify.
Written by: Supaporn Pholrach (Joom)