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Sunday, February 25, 2024

BITEC stimulates digital innovation to empower Thai organisers to the global stage

To push business beyond boundaries, Bangkok International Trade and Exhibition Centre (BITEC), the leading venue in Thailand and Southeast Asia, introduces full range of technology for online conference and meeting, allowing for transition into the new normal digital age, answering the needs of Thai and foreign event organisers.

COVID-19 outbreak has rapidly driven the world into a digital age, forming a new normal lifestyle where technology plays a big role in daily life. In the business scheme, MICE events are adapting to support the changing behaviour of event organisers and consumers by drawing on innovation and digital technology to enhance the efficiency of the event. BITEC has launched a HYBRID MEETING SOLUTION service for organisers in Thailand and international. The service combines physical event venue with virtual conference, along with strict safety and hygiene standards to ensure the safety of organisers and visitors.

“Apart from a mission to position Thailand as a leading MICE destination in the region, BITEC also focuses on promoting and developing venues as well as managing with sustainability to accommodate the changing needs. These preparations will grant our business partners opportunities to continue their business and expand to international trade. We believe that  with our capacity to cope in the areas we develop and our ability to adapt quickly to a changing society, we will be able to facilitate an environment for organisers and exhibitors to negotiate business like usually even though physical meetings are restricted.”, said Panittha Buri, Managing Director of BITEC

 This year, BITEC is working with a business partner of over 20 years “Informa Markets Company Limited”, a leading international trade show and business events company, in preparing various digital facilities within the centre to support Informa Markets’ digital platforms and trade shows

“Throughout the years of working with BITEC, the centre has offered highest standards of safety and cleanliness with full range facilities. With cutting aged technology and consults from BITEC at every planning stage, we have had a smooth run along the process. Especially, digital transformation of the venue to response the needs of clients and event participants that compatible to our new strategy in engaging virtual exhibition together with traditional event platform, allowing organizer to set up online business matching that serves both local and international participants. Apart from that the strict measures in safety and hygienic at BITEC, convincing our Informa AllSecure concept which is ensuring our business plan in 2021”, Sanchai Noombunnam – Deputy Managing Director, Informa Markets Company Limited said.

In 2021, Informa Markets schedules trade shows and business matching platform both national and international at BITEC, such as Intermach, SUBCON Thailand, ProPak Asia, Food & Hotel Thailand, ASEAN Sustainable Energy week, Pumps & Valves Asia, and Thai Water Expo.

For further information about BITEC, please visit website www.bitec.co.th or call +662 726 1999 ext. 7218 email venue@bhirajburi.co.th

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