Blooming Spirit: Jan Baiboon x Jim Thompson

Jim Thompson, Thailand’s most iconic lifestyle brand, is thrilled to announce the launch of its new fashion collection, ‘The Blooming Spirit’. Symbolising a harmonious blend of Thai tradition and modernity, the collection was showcased in an exclusive photo shoot at Bangkok’s picturesque flower market, featuring world-renowned Thai model, Jan Baiboon Arunprechachai.

This new collection is deeply inspired by floral paintings, batiks, and tribal prints, reimagined through a contemporary lens. The vivid colours and patterns are a nod to urban modernity, yet deeply rooted in Thailand’s rich cultural heritage. This dynamic contrast is encapsulated in the brand’s collaboration with the globally recognised Thai model, Jan Baiboon. The collection features dresses (maxi, midi and flared), blouses, sleeveless mandarin tops, signature fisherman pants and more.

Ever since her international runway debut at the London Fashion Week 2019 with Burberry, Jan Baiboon has carved a successful international modelling career, working with high-end brands like Dolce & Gabbana, Frankie Morello, Peter Pilotto, and many more. Notably, she made history as the first Thai model to walk the runway for Chanel during Paris Fashion Week 2021.

Nunnapat Verojanavat, Marketing Director of Jim Thompson, said, “Jan Baiboon embodies the spirit of our new collection ­ – The Blooming Spirit – a vibrant blend of Thai tradition and modernity. We are thrilled to collaborate with her, and we believe her global recognition and Thai roots will resonate with our brand’s essence.”

Set against the backdrop of the bustling flower market of Bangkok, the photo shoot highlights the prints and designs of ‘The Blooming Spirit’ collection, showcasing the synergy between the brand’s vision and Jan Baiboon’s distinct identity.

For more information about the ‘The Blooming Spirit’ collection, visit the Jim Thompson website. https://www.jimthompson.com/