The Singapore Tourism Board (STB) is delighted to welcome Ms Kimberly Spykerman to the Oceania team as their new Area Director Oceania.
Based in the Sydney office, Kimberly’s appointment will officially commence from 1 June 2023, taking over from Stephanie Yong, who will be returning to Singapore to begin a secondment to the Ministry of National Development as Deputy Director (Partnership & Engagement) with the Centre for Liveable Cities (CLC).
Kimberly graduated from the National University of Singapore with a Bachelor of Arts degree majoring in English Literature. Prior to joining the Singapore Tourism Board, she was a journalist with a decade of experience in print and broadcast media, working for key mainstream media titles in Singapore including The Straits Times and Channel NewsAsia.
Joining the Board in 2018 as an Assistant Director in the Communications Team, Kimberly has ample experience in public relations and media engagement, specifically in driving destination awareness and publicity about Singapore’s tourism landscape and STB. She also provided sound and nuanced communications counsel while STB navigated the COVID-19 pandemic.
“I’m thrilled to start a new chapter in Australia with the Oceania team”, Kimberly said. “We know Aussies and Kiwis love visiting Singapore, and I’m excited to work with the team to showcase all of the new and reimagined experiences the city has to offer, which we hope will inspire return visits. I also look forward to continuing the great work and strong partnerships the team have already forged in-market.”
Kimberly’s appointment comes at an exciting time for the Singapore Tourism Board, not only due to the resumption of travel post-pandemic, but also with the destination’s plans in paving the way on a global stage for sustainable tourism, having recently become the first country in the world to be certified as a sustainable destination by the Global Sustainable Tourism Council (GSTC).