In a striking move to dominate the luxury hospitality market, Centara Hotels & Resorts has unveiled its plan to launch five new properties in Thailand and Vietnam, heralding a dynamic kickoff to 2024. This ambitious expansion underscores Centara’s strategy to cement its presence in key tourist destinations while pioneering innovative hospitality trends.
Michael Henssler, COO of Centara Hotels & Resorts, expressed his enthusiasm about the new ventures, stating, “Centara is embarking on a significant growth trajectory in 2024, with the introduction of exceptional properties that reflect our commitment to strategic expansion and delivering unparalleled experiences.” This expansion is not just a milestone for Centara but a beacon of innovation and exceptional service in the hospitality sector.
Among the new additions is the enchanting Centara Villas Phi Phi Island, a gem set to shine on the Andaman Sea’s horizon. Through a strategic partnership with Phi Phi Paradise Company Limited, this resort is poised for its grand unveiling in October 2024. With 40 luxury villas, guests can indulge in an array of amenities, including a sunset sky bar, an outdoor swimming pool, and a state-of-the-art fitness centre, promising an unforgettable retreat amidst nature’s splendour.
Phuket’s horizon is also set to be graced with the Tiva Ao Makham Resort Phuket, a groundbreaking project in collaboration with Kornsiri Hospitality Management Limited Partnership. This haven is designed to redefine wellness travel, boasting facilities like a Pilates reformer studio, sauna, steam room, and onsen. As Centara’s 11th establishment in Phuket, it adds a unique flair to the brand’s boutique collection.
Venturing into Vietnam, Centara introduces two pioneering properties in Vung Tau City, slated for opening in the first quarter of 2027. The Centara Life Vung Tau and Centara Residence Dio Dua are designed to offer a blend of daily delights and flexible stays, setting new standards for modern hospitality with their comprehensive amenities, including modern meeting rooms, swimming pools, and kids clubs.
Further enriching Vietnam’s northern tourist landscape, the Crystal Holidays Harbor Van Don is gearing up to launch its second tower within a 5-star international standard resort and entertainment complex in Q2 2025. This expansion aims to complement the existing Centara-branded Tower A, enhancing the destination’s appeal with additional dining options, a modern fitness centre, and inviting swimming pools.
Andrew Langston, Senior Vice President – Business Development at Centara Hotels & Resorts, highlighted the significance of these new properties, stating, “We are thrilled to incorporate these exceptional properties into our portfolio, marking a thrilling chapter of expansion. These developments are not just milestones for Centara but stepping stones towards redefining global hospitality standards.”
Centara’s strategic growth initiatives are a testament to its dedication to offering unique experiences characterized by world-class hospitality, exceptional service, and the warmth of Thai family values. As Centara Hotels & Resorts continues to innovate and expand its footprint, it sets the stage for new opportunities and partnerships worldwide, shaping the future of hospitality.
For adventurers and luxury seekers alike, the future of travel looks promising with Centara’s expansion, inviting guests to explore the beauty of Thailand and Vietnam in unparalleled comfort and style.
For more information on Centara Hotels & Resorts and their upcoming properties, visit www.centarahotelsresorts.com.
Written by: Supaporn Pholrach
