Centara Hotels & Resorts, a leading player in Thailand’s hospitality sector, has unveiled a groundbreaking initiative, ‘Meetings Redesigned,’ setting an unparalleled benchmark in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. This visionary concept promises to deliver exceptional, sustainable, and inspiring MICE experiences, catering to domestic and international clients.
Centara Hotels & Resorts has long been recognized for its commitment to innovation, and ‘Meetings Redesigned’ exemplifies this dedication. In an era where MICE events demand more than just traditional settings, Centara’s approach redefines the very essence of gatherings.
The ‘Meetings Redesigned’ initiative encompasses four key pillars, each designed to elevate MICE events to new heights.
Centara’s One-Stop Meeting Guru service takes the lead, offering personalized end-to-end event management. This approach ensures seamless communication, planning, coordination, and execution, all overseen by a dedicated point of contact.
To create an immersive and memorable experience, Centara’s in-house F&B team has crafted unique Creative Catering and dining concepts. These range from sensory-driven “Dinner in the Dark” to power lunches aboard a Maldivian submarine, casual beach barbecues, a Thai food stall journey, MasterChef-inspired cooking challenges, and a create-your-own cocktail bar.
The ‘Meetings Redesigned’ program also introduces Team-building Redefined, a partnership with renowned training provider Asia Ability. Together, they develop bespoke team-building programs encouraging resourcefulness, knowledge-sharing, and active participation through workshops and community outreach activities.
Centara’s unwavering commitment to sustainability takes centre stage in the Lead the Way in Sustainability pillar. This offers greener meeting options that combine sustainability, convenience, and eco-conscious amenities. Utilizing LED and natural lighting, low-flow taps, waste separation, eco-friendly materials, and locally sourced produce, Centara actively reduces carbon emissions in its award-winning venues. Moreover, the brand empowers teams through Earth Care Activities, including the ‘Plastics Only, Please’ beach clean-up campaign, reinforcing its dedication to environmental responsibility.
David Good, Executive Vice President – Hotel Operations of Centara Hotels & Resorts, emphasized the brand’s commitment to its clients, stating, “New Agenda: Meetings Redesigned reinforces Centara’s commitment to delivering outstanding MICE events tailored to the ever-evolving needs of our clients. With innovation at our core, we are proud to offer venues and experiences that not only inspire but also contribute to a more conscious and sustainable future.”
As the MICE market returns triumphantly, Centara Hotels & Resorts stands ready to usher in a new era of innovative, sustainable, and unforgettable MICE events. For more information on hosting a MICE event as unique as its purpose at Centara Hotels & Resorts properties worldwide, please visit Centara Hotels & Resorts Corporate Events.
Written by: Supaporn Pholrach (Joom)
