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Friday, July 12, 2024

Disney x ALDO: 100 Years of Magic!

Leading global fashion footwear and accessories brand, ALDO, is proud to announce the launch of the limited-edition Disney x ALDO 100th Anniversary Collection. The exclusive collection, launching in two editions across the Fall/Winter23 season, will debut the Fall assortment on August 3rd, with the second part of the celebratory collection launching in November 2023, featuring a stunning line up worthy of the Holiday season. With a focus on playful retro design details, the first iteration of the Disney x ALDO 100 Anniversary Collection, titled Disney x ALDO: Mickey and Friends, includes a joyful assortment of footwear, handbags and accessories that feature novelty branding and bespoke prints, encouraging customers to take a whimsical journey to Disney’s beginnings.

Celebrate a Century

The 23-piece specialty capsule celebrates the iconic characters, also known as Disney’s Mickey and Friends: Mickey Mouse, Minnie Mouse, Pluto, Goofy, Donald Duck and Daisy Duck. Through a wonderful blend of nostalgia and charm, this collection comes on the heels of back-to-school season, to help customers refresh their Fall wardrobe with statement-making pieces that offer both casual and glam looks. In a first for a Disney x ALDO product assortment, nearly all of the collection’s footwear pieces feature ALDO’s signature Pillow Walk Technology, adding a double layer of cushion comfort, allowing our #ALDOCrew to stride in style, comfort, and wonder.

Celebrate a Century

“This collection is the perfect blend of nostalgia, charm and whimsy, that perfectly encapsulates Disney. From Mickey and Minnie-inspired bespoke mirror-prints, to hidden winks of the iconic ears on pull tabs, pouches and hardware, this collection is truly special and speaks to the Disney-lover in all of us,” says Daianara Grullon Amalfitano, Chief ALDO Brand and Product Officer. “Our Disney capsules are always a fan-favorite with our customers, and we’re so excited to be launching this limited-edition collection in partnership with Disney to celebrate their 100 magical years.”

Celebrate a Century

These two drops in the collection will mark the 6th and 7th Disney x ALDO collaboration, with previous capsule launches including the beloved Cinderella Collection and the Princess Collection, among others since the start of the partnership in 2019.

Celebrate a Century

The Disney x ALDO 100th Anniversary Collection’s Fall Edition will be available for purchase August 3rd, 2023, in 4 ALDO exclusive stores at Central World, Icon Siam, Central Pattaya, and Central Phuket. The second iteration of the Disney x ALDO 100th Anniversary Collection will be launching later in November 2023.

For more campaign information: https://www.facebook.com/AldoThailand

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