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Wednesday, May 22, 2024

Getting Back to Business Travel, Tourism, and MICE

GBTA APAC Travel Summit 2022The event, comprising four main stage sessions, six educational breakouts, and four tradeshow sessions, as well as numerous network opportunities, featured a diverse line-up of industry leaders and experts and covered such topics as: “Rising Opportunities in Business Travel, Tourism and MICE”, “Duty of Care”, “Recovery with Sustainability”, and “The Future of Travel”.

Organised by the Pacific Asia Travel Association (PATA) in partnership with the Global Business Travel Association (GBTA), the two-day event examined key themes spanning corporate, leisure, and MICE; and identifying emerging opportunities and trends in the ever-changing, dynamic recovery of the Asia-Pacific region.

“The inaugural PATA & GBTA APAC Travel Summit 2022 highlights the Association’s commitment towards identifying emerging trends and sustainable recovery opportunities for the Asia Pacific region,” said PATA CEO Liz Ortiguera. Focusing on understanding the industry’s landscape and a few opportunities for the future, the last session of the conference featured two keynotes, a panel and two breakout sessions convening on 2023 Travel Forecasts and Building a Sustainable Travel Programme.

The second day of the conference started with the Duty of Care main stage session, presented by Lee Whiteing, Commercial Director, Global Secure Accreditation, and Dylan Wilkinson, General Manager International & Global Partnerships, nib Travel, and a panel discussion featuring Richard Hancock, APAC Director, Crisis24; Bertrand Saillet, Managing Director, Asia, FCM Travel, and Mr Whiteing, moderated by Ms Ortiguera.PATA & GBTA APAC Travel Summit 2022

The content shared with delegates uncovered many of the emerging opportunities for our industry to create a more sustainable way forward in the future of travel and facilitated strategic discussions to help guide the region through the recovery.

Setting the tone for that afternoon’s main stage session, Diplomat and Founding Dean of the Lee Kuan Yew School of Public Policy, National University of Singapore (NUS), Prof. Kishore Mahbubani, provided a comprehensive view of the region’s geopolitical landscape.

The PATA & GBTA APAC Travel Summit 2022, under the theme ‘Getting Back to Business Travel, Tourism, and MICE’, opened in Bangkok, Thailand, on Thursday, December 8, with 222 delegates from 85 organisations and 15 destinations attending the two-day event.

The morning concluded with breakout sessions on a broader scope of the duty of care, looking into the staffing gap issues and pitfalls of sustainable travel. At the same time, two interactive breakout sessions on Travel Management Trends and The Future of Online Booking Tools followed the main stage sessions.

It was terrific for GBTA to be back in Asia-Pacific, in partnership with PATA, and to engage with many local buyers and suppliers in person from 15 destinations across the region. The day’s session closed with a presentation by Jeffrey Goh, CEO of Star Alliance, on “Trends and Insights into Aviation”. During the event’s closing, Ms Neufang and Ms Ortiguera provided a wrap up of the two-day event and announced the plans for the next PATA & GBTA APAC Travel Summit in Singapore in September 2023.

Starting off the main stage session, Ms. Ortiguera provided an overview on the rise of blended travel and its implications to the industry. The final panel featuring WorldHotels CCO Melissa Gan, Sabre SEA Senior Director Sandeep Shastri, and STR SEA Business Development Manager Fenady Uriarte, moderated by ACI HR Solutions CEO Andrew Chan, provided forecast insights on travel, hospitality, and aviation to enable businesses in making more intelligent and more informed decisions.

Valuable insights from various experts, including diplomat/geopolitical advisor Prof. Kishore Mahbubani and Indonesia’s Deputy Minister Rizki Handayani, helped shed light on the silver linings emerging during this tumultuous recovery period. We look forward to continuing our relationship with PATA and collaborating further as we launch our next conference in Singapore in September 2023, said Suzanne Neufang, CEO of GBTA.

The future of travel is here in Asia-Pacific, and it will again be the sector’s global growth engine. The travel landscape here in Asia is very dynamic currently. The morning sessions closed with presentations from Xpdite Capital Partners CEO Bart Bellers, Senior Vice President, Sales, Asia Pacific at BCD Travel Ben Wedlock, and President of the Thailand Convention and Exhibition Bureau (TCEB) Siew Kim Beh, CFSO, Lodging, CapitaLand Investment and MD, The Ascott Limited and Eric Ricaurte, CEO, Greenview dived into the subject of sustainability, and joined a panel discussion on Recovery with Sustainability with Sanghamitra Bose, Vice President & General Manager- Singapore, HKSAR, Thailand, AmexGBT, moderated by Andrea Giuricin, CEO, TRA consulting SL.

The event was officially opened by PATA Vice Chair and Chairman of Forte Hotel Group Ben Liao, followed by presentations from PATA CEO Liz Ortiguera and GBTA CEO Suzanne Neufang, who then sat down with Travalyst Chairman Darrell Wade for an intimate fireside chat. Following the theme, Deputy Minister of Tourism Product and Event, Ministry of Tourism Indonesia, Rizki Handayani, shared how Indonesia is capturing this opportunity and beyond.



Written by: Supaporn  Pholrach (Joom)





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