Great Wall Motor (GWM), expressed its gratitude to Thai consumers for the remarkable success of the showcase of its electric vehicles at the 39th Thailand International Motor Expo 2022. During the two-week event, GWM saw a large number of visitors stopping by its booth and taking a closer look at its innovative products, resulting in a total of 1,995 bookings for all vehicle models that are currently available in the Thai market.
The success led by the ORA Good Cat and the ORA Good Cat GT, garnering 1,212 bookings in total. Similarly, over 1,668 visitors downloaded the GWM Fun application to participate in engaging activities at the booth while over 1,166 car enthusiasts registered to test-drive GWM’s five popular xEV models (The All New HAVAL H6 Plug-in Hybrid SUV, HAVAL H6 Hybrid SUV, HAVAL JOLION Hybrid SUV, ORA Good Cat and ORA Good Cat GT). This reiterates the company’s prominence in technology, performance and driving experience that won the hearts of Thai consumers, positioning it firmly on course to become Thailand’s xEV leader.
GWM once again ignited captivating excitement for guests and visitors at the 39th Thailand International Motor Expo 2022. Set up under the theme of ‘GWM Light the Future’, the booth brought innovations of the future for Thai consumers to see firsthand. Led by the first-ever showing of ORA Grand Cat in Thailand, followed by the sporty ORA Good Cat GT, which reopened bookings along with a new color option – Hamilton White, the legendary New HAVAL H6 Hybrid SUV with the next level of design, and the return of the premium TANK 500 HEV to captivate Thai off-road fans. Other popular models in the Thai market that GWM brought to the event also included the year-round compact SUV leader HAVAL H6 Hybrid SUV, the recently launched All New HAVAL H6 Plug-in Hybrid SUV and the sought-after HAVAL JOLION Hybrid SUV. Additionally, GWM arranged fun activities and offered exclusive deals and privileges for customers and consumers who were interested in buying vehicles at the event, resulting in a lively atmosphere and overwhelmingly positive feedback from visitors. This reflects another successful step for GWM in creating and bringing new experiences to Thai consumers while continuing to provide quality products and services in parallel, proving its readiness to become Thailand’s electric vehicle leader.
GWM welcomed thousands of visitors to its booth at the 39th Thailand International Motor Expo 2022. They included event organizers, GWM’s executives and partners across the country and around the world who also came to Bangkok to attend the GWM Global Dealer Conference, trade vendors, customers, members of the press and the general public who formed a non-stop stream of visitors at the booth seeking more in-depth information, registering for test-drives and making vehicle reservations. During the two-week event, the company successfully garnered total bookings of 1,995 vehicles. Of these, 269 for the HAVAL H6 Hybrid SUV, 126 for the HAVAL H6 Plug-in Hybrid SUV, 388 for the HAVAL JOLION Hybrid SUV and 1,212 in total for the pure electric ORA Good Cat and ORA Good Cat GT, which have opened for right reservations again on 30 November 2022. This proves the popularity of both models and their leading position in the BEV segment. In addition, there were a total of 1,668 downloads of the GWM Fun app to engage in activities at the booth, while the GWM Application – the company’s main digital channel – was downloaded by more than 6,303 new users, increasing the number of active app users to 125,110. Furthermore, test-drives of the five popular models received overwhelming feedback, with a total of 1,166 test drives taken at the event. The All New HAVAL H6 Plug-in Hybrid SUV gained the most interest with 344 test-drives, followed by the HAVAL JOLION Hybrid SUV (333 test-drives) and the ORA Good Cat GT (255 test-drives). All these favorable results testify to the trust in technologies, driving performance, experience, and after-sales services that Thai consumers have towards the GWM brands.
During the event, GWM ran a consumer survey of 1,715 booth visitors to gauge their opinions on various topics. The survey results will be used to improve GWM’s products and services as well as to design new experiences that better cater to Thai consumers’ lifestyles. The results showed that the three most popular vehicles among survey participants were the ORA Good Cat, the HAVAL H6 Hybrid SUV and the ORA Good Cat GT. Booth visitors also singled out the TANK 500 HEV and the first-ever showcase of ORA Grand Cat for special attention due to their remarkable exterior and interior designs. The top four factors that influenced the survey respondents’ decision to buy a HAVAL vehicle (either the All New HAVAL H6 Plug-in Hybrid SUV, the HAVAL H6 Hybrid SUV or the HAVAL JOLION Hybrid SUV) are 1) affordable price, 2) elegant design, 3) specifications, technologies and performance and 4) extended warranty respectively.
Narong Sritalayon, Managing Director of Great Wall Motor (Thailand), said: “GWM is delighted to bring our lineup of electric vehicles and intelligent driving innovations to the 39th Thailand International Motor Expo 2022 to give Thai consumers the opportunity to have a closer look at what we have to offer today and what is coming in the near future. GWM designed our booth to align with the event organizer’s theme, ‘Its TIME… Come Touch the Future’, resulting in the showcase of our vehicles under the concept, ‘GWM Light the Future’, which not only projected the future of Thailand’s automotive industry in a practical way, but also reflects our commitment to listening to customers’ voices during the past two years so that we could create space and activities that better cater to visitors’ experiences. This included the selection of vehicles that we demonstrated at the event, fun and exclusive activities with our Intelligent Ambassadors (iAM), lifestyle products and souvenirs available at the Lifestyle Store, food and beverages and leisure space at GWM Bar and Lifestyle Lounge, as well as test-drive activities. All these are to help consumers in getting to know us, become closer to us, and to move with us into the future of motoring. I would like to thank everyone for their interest, trust and support shown to GWM, which helped us have a successful show yet again. GWM will continue to offer quality products, superior service and better driving experiences to Thai consumers so that Thailand can steadily and completely move towards becoming an electric vehicle society.”
GWM, as the ‘Global Intelligent Technology Company’, is committed to listening to customer’s voices in order to curate and develop products, services, and experiences that suit Thai consumers’ diverse needs and lifestyles. In parallel, the company will continue to work alongside society at large to build out Thailand’s EV ecosystem and drive the growth of the automotive industry in a steady and sustainable way.
