ICONSIAM’s Festive Boom: Dragon Year Ignites 10% Economic Surge

February 9, 2024

2525

As the sun sets on the horizon of the bustling city of Bangkok, the gleaming facade of ICONSIAM stands as a beacon of cultural fusion and economic prosperity. This year, the iconic landmark along the Chao Phraya River is set to redefine the Chinese New Year celebration with an unprecedented spectacle dubbed “THE ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024.” From February 7-11, 2024, the event promises to blend the rich tapestry of Thai-Chinese traditions with a grand vision for economic revitalization.

In an ambitious move to harness the auspicious power of the Year of the Dragon, ICONSIAM has announced an investment of 100 million baht (US$ 2.8 million) to orchestrate a celebration that transcends the ordinary. This investment is a financial commitment and a testament to the centre’s dedication to fostering cultural heritage while stimulating economic activity. The event is anticipated to catalyze an 8-10% growth in economic activity within the shopping centre, setting a new benchmark for how cultural festivities can impact economic landscapes.

ICONSIAM’s collaboration with an esteemed coalition, including the Ministry of Culture, the Department of Cultural Promotion, The Thai Chamber of Commerce, and the Board of Trade of Thailand, alongside private partners such as KASIKORNBANK Public Company Limited, Hatakabb (Sim Tien Hor) Company Limited, Reference Sathorn-Wongwianyai, and Tao Kae Noi, underscores a unified vision for prosperity. This collaboration aims to preserve and promote Thai-Chinese cultural traditions, offering locals and international visitors a chance to experience a cultural extravaganza.

The centrepiece of the celebration is the introduction of the “Fan-bladed Wheel of Fortune Dragon Show,” a first-of-its-kind spectacle in Thailand. Accompanied by the traditional Lion with Dragon Head Dance, the Hunan Acrobatic Troupe Show, the Sichuan Costume and Face Changing Show, and the Chinese Opera, the event is poised to captivate audiences with its blend of tradition and innovation.

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, shared his vision for the celebration, emphasizing the strategic integration of cultural festivities to elevate ICONSIAM’s status as a global landmark. “By merging the power of the Great Dragon with our celebration, we aim to create an auspicious year filled with prosperity and joy for everyone,” Mr Supoj remarked, highlighting the dual goals of cultural preservation and economic growth.

The significance of this celebration extends beyond the immediate festivities, reflecting a broader trend in tourism and economic recovery. Preliminary data from the Ministry of Tourism and Sports indicates a surge in tourist arrivals in Thailand, with Chinese tourists leading the pack. This influx is expected to contribute significantly to the country’s economy, with the Chinese New Year celebration acting as a catalyst for further growth.

ICONSIAM’s strategic initiatives, including the “Great Dragon Journey 2024” campaign, are designed to offer visitors a holistic and auspicious experience. By aligning cultural festivities with economic objectives, ICONSIAM celebrates the Chinese New Year and sets a new precedent for how landmarks can contribute to cultural and economic vitality.

As ICONSIAM gears up for “THE ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024,” the anticipation builds for a celebration that promises to be more than just an event. It symbolises hope, unity, and prosperity, inviting everyone to be part of a journey that celebrates cultural heritage while driving economic growth. For more information on this grand celebration, visit www.iconsiam.com and immerse yourself in the vibrant festivities that await along the banks of the Chao Phraya River.