FUJIFILM (Thailand) Ltd. today announced the launch of the FUJIFILM X100VI digital camera (“X100VI”). The latest model of Fujifilm’s X Series line of digital camera products, X100VI offers outstanding image quality, compact size, and a lightweight body, along with Fujifilm’s legendary color reproduction technology. The Thai market availability details will be announced on the ‘Fujifilm x Thailand’ Facebook Page.
In 2011, Fujifilm launched the FUJIFILM X100 as the first model in the X100 Series. The X100 Series has established a unique position, highly acclaimed by global customers for its trendsetting Hybrid Viewfinder, sophisticated design, intuitive operability, and high image quality with unique color reproduction.
X100VI is the sixth-generation model in the X100 Series. While maintaining a popular design and compact size, X100VI features the new 40.2 megapixel X-Trans™ CMOS 5 HR sensor and the
high-speed X-Processor 5 image processing engine to deliver high image quality and high performance. Furthermore, the newly developed in-body image stabilization function with up to 6.0 stops has been incorporated for the first time in an X100 Series product, while maintaining the Series’ characteristic compact size and light weight, allowing users to enjoy shooting with the X100VI in an extremely wide range of environments and situations.
The X100VI is a digital camera that combines “The One and Only” design and operability with outstanding features that deliver exceptional image quality, providing a wide range of users, from professional photographers to passionate creatives, with the joy of owning a camera and the wonder of photography.
To celebrate Fujifilm’s 90th anniversary year in 2024, a Limited Edition X100VI will be released in a limited number of 1,934 units worldwide. These Limited Edition, numbered X100VI units are packaged in a special box that includes a special strap, soft release button and history cards. The camera body is engraved with the corporate brand logo from Fujifilm’s founding in 1934, along with a unique serial number.
Product Features
(1) X-Trans™ CMOS 5 HR and X-Processor 5 deliver high image quality and high performance
The X100VI is equipped with the back-illuminated X-Trans™ CMOS 5 HR sensor with approximately 40.2 megapixels. The sensor has an impressive pixel structure that allows more light than any prior X100 Series camera to be efficiently captured, and ISO 125, which on the previous model, X100V, was only an extended sensitivity option, is now available natively on the X100VI. In addition, when used together with the 23mmF2.0 lens, with the ability to resolve higher resolution sensors, X100VI delivers sharp, high-resolution images.
The X100VI comes with a total of 20 Film Simulation modes, including the new “REALA ACE” mode, to give images a diverse range of distinctive tones. “REALA ACE” mode offers faithful color reproduction and high-contrast tonality, making it suitable for any subjects and situations.
X100VI incorporates an impressive autofocus prediction algorithm for reliable focusing even when recording continuously moving subjects. X100VI uses X-Processor 5’s subject detection AF to accurately track a range of subjects. Built using deep-learning AI technology, it detects animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones.
(2) Enhanced high performance to further expand the shooting range
The X100VI is the first camera in the X100 Series to incorporate a 5-axis, in-body image stabilization function with up to 6.0 stops. The newly-developed system provides for a slight increase in weight and size compared to previous X100 Series models, but without compromising mobility.
The “Advanced Hybrid Viewfinder” allows the user to switch freely between the optical viewfinder (OVF) and the electronic viewfinder (EVF), pursuing the rangefinder style of photography that has been a hallmark of the X100 Series. The EVF is equipped with a high-resolution OLED panel with approximately 3.69 million dots, enhancing the immersive shooting experience.
The “Electronic Range Finder” (ERF) function allows a small EVF to be simultaneously displayed on the OVF, permitting the photographer to capture the subject in the OVF and magnify the in-focus area in the small EVF, thereby increasing the capabilities of the viewfinder. The ERF function is highly convenient for snapshots, etc.
For the first time in the X100 Series, the X100VI is capable of 6.2K/30P movie recording. The camera is also equipped with a tracking AF function during movie recording to ensure high-quality content creation.
The X100VI supports Frame.io Camera to Cloud without needing any additional accessories. The camera permits users to wirelessly connect to an active internet connection, authenticate to Frame.io, and automatically upload photos and videos moments after creation, dramatically speeding up the workflow process from shooting to final editing.
(3) Sophisticated product design with the ultimate in functional beauty
As with the conventional, prior X100V model, aluminum is used for the top and bottom surfaces of the X100VI body. The surface is finely blasted for a smooth texture. In addition, anodized aluminum is used on the surface to provide a high-quality appearance.
The X100VI’s ultra-thin tilt LCD monitor can be stored in a fully flat position, a design borrowed from the X100V. The stylish, integrated body design allows for a variety of shooting styles, from high to low angles. The high touch-response performance and intuitive operability of the X100VI also make it highly functional and beautiful.
The shape of the grip has been fine-tuned to ensure just the right feel. The position of the buttons on the back of the X100VI camera has been moved to a position that is easy to operate with the right hand, enabling extremely comfortable shooting while looking through 
the viewfinder.
(4) Rich accessories expand photographic field
Weather resistance is provided for the X100VI when the optional AR-X100 adapter ring and the PRF-49 protection filter are used in conjunction with the X100VI’s lens. This allows the user to continue making images in challenging weather conditions and have peace of mind when nature takes an unexpected turn.
Fujifilm’s optional LH-X100 lens hood (sold separately) is also compatible with X100VI. In addition to being lightweight and precisely crafted from machined metal, the hood is cleverly designed to include a slit so that it does not obstruct the field of view when looking through the viewfinder, thus achieving light-shielding performance.
Two types of conversion lenses (sold separately) allow the user to change the focal length without changing the optical performance of X100VI, thereby enhancing the photographic field.
1) Wide conversion lens (WCL-X100 II)
WCL-X100 II is a dedicated wide conversion lens that multiplies the fixed focal length by approx. 0.8x, converting it to 28mm (35mm format equivalent).
2) Tele conversion lens (TCL-X100 II)
TCL-X100 II is a dedicated tele-conversion lens for narrowing the field of view by multiplying the fixed focal length by approx. 1.4x, converting it to 50mm (35mm format equivalent).
Prices and availability
With the official retail price of THB 59,990, the X100VI is available in Black and Silver. The Thai market availability details will be announced on the ‘Fujifilm x Thailand’ Facebook Page.
For more information on the launch of Fujifilm’s latest cameras and lenses as well as other updates
from Fujifilm Thailand, please visit Facebook Page: Fujifilm X Thailand, IG: @Fujifilmxthailand or
Line OA: @Fujifilmxthailand
