Crowned as Thailand’s No. 1 Omni-channel retailer in the premium segment, as well as the No. 1 Department store with a longstanding legacy of customer confidence, Central and Robinson Department Stores, under Central Retail, are gearing up for the upcoming 11.11 Festival. Originally initiated as a shopping extravaganza for single individuals, this event has now evolved into a global shopping phenomenon eagerly anticipated by every shopper, including those in Thailand. This year, Central and Robinson are launching the ‘Central / Robinson 11.11 Sale’ campaign, which aligns with the theme of ‘#ไปช้อปให้หายกวนใจ (Pai Shop Hai Haai Guan Jai) or #ShopYourHeartOut.’ The store is dedicated to fulfilling shoppers’ desires during this double-digit shopping festival, offering unbeatable prices on a vast array of over 11,000 items under the ‘Best Deals in Town’ banner. Furthermore, the company is collaborating with renowned exclusive brands to provide special promotions across various categories, along with perks and entertainment accessible on all platforms. Regardless of relationship status – single or taken, customers have the flexibility to shop thorough any of the available channels.
Rvisra Chirathivat, Chief Marketing Officer of Central and Robinson Department Stores, under Central Retail, revealed that: “These double-digit shopping extravaganzas have evolved into highly anticipated retail events where consumers meticulously plan their purchases. The 11.11 shopping festival, in particular, has transcended its origins as a day for single individuals and became a National Shopping Day for everyone. As Thailand’s top-of-mind shopping destination, Central and Robinson Department Stores are poised to curate unique shopping experiences for all our customers, whether they choose to shop online, offline, or through any of our available channels.
From the 9.9 and 10.10 sales events to the upcoming ‘Central / Robinson 11.11 Sale,’ our campaigns have been crafted around the theme of ‘#ShopYourHeartOut,’ which is the result of extensive customer insights based on the Customer-Centric strategy. Our dedicated team has diligently delved into understanding the products still on our customers’ wish lists. Consequently, we have partnered with leading brands across all categories to fulfill shoppers’ desires during the year-end season, while also infusing a warm and festive atmosphere to inspire and delight. Additionally, while this campaign coincides with the 76th anniversary of Central Department Store, our commitment remains strong in delivering moments of joy directly to our customers nationwide, across all our shopping platforms.”
“Thanks to our Omni-channel strategy and robust capabilities, we exceeded our growth targets during the 9.9 and 10.10 sales campaigns. Our Personalized Offering approach also empowered us to offer exclusive deals customized to everyone’s preferences. Furthermore, with an unparalleled selection of up to 11,000 items from top brands, we are confident that this campaign will once again impress our customers. It is poised to drive substantial sales growth, strengthen our royal customer base, and attract a significant influx of new customers. It is anticipated to result in a remarkable 20% surge in sales growth,” Rvisra emphasized.
The ‘Central/Robinson 11.11 Sale’ campaign represents a collaborative effort between Central and Robinson, encompassing online and offline platforms, social commerce, and all accessible channels. The campaign is scheduled to run from November 1-13, 2023, aiming to deliver exceptional value to customers by offering a diverse range of premium brands with unbeatable deals, exclusively available at Central, Robinson, and their various shopping channels. Some of the highlighted deals include:
- Enjoy exclusive discounts of up to 70% on premium brand products and up to 30% on new arrivals.
- Discover over 11,000 items under ‘Best Deals in Town’ banner. Explore exclusive end-of-year deals from renowned brands like DYSON, MARSHALL and SAMSONITE
- Get 11x The 1 points when purchasing participating products
- Receive cash coupons and the opportunity to earn up to 7,000 Baht in cashback.
Don’t’ forget to add and follow hashtag #ไปช้อปให้หายกวนใจ while you #ShopYourHeartOut at the ‘Central/Robinson 11.11 Sale’ campaign to enjoy the worth-your-wait deals and unbeatable promotions from a wide range of premium brands as well as top-quality services specifically designed to satisfy your shopping desires at all 75 branches of Central and Robinson Department Stores nationwide, Central App, Central/Robinson Chat & Shop, and Personal Shopper on Demand 1425. Shoppers can also shop through livestreaming or inbox at www.facebook.com/CentralDepartmentStore and www.facebook.com/RobinsonDepartmentStore
