ONYX Hospitality Group Shines at ITB Berlin 2024

ONYX Hospitality Group, a distinguished hospitality firm based in Bangkok known for its upscale hotels, resorts, serviced apartments, and luxury residences – under the distinguished brands Amari, OZO, Shama, and Oriental Residence – solidifies its leading position in the luxury hospitality sector with a resounding presence at ITB Berlin 2024, taking place from 5th to 7th March 2024.

ONYX Hospitality Group is thrilled to return to the influential trade show, solidifying its commitment to excellence and growth in the industry. This year, alongside showcasing upcoming news and developments, the spotlight shines on ONYX’s breathtaking beachfront properties. These properties, in some of the world’s most beautiful coastal destinations, exemplify ONYX Hospitality Group’s dedication to crafting diverse, personalised experiences tailored to the needs of today’s discerning travellers.

ONYX Hospitality Group is excited to build upon the momentum of a remarkable 2023, which saw a 70% surge in revenue year-on-year in comparison to 2022. The European market, including Germany, experienced an impressive overall revenue growth of 121% in 2023, compared to 2022. These exceptional results underscore the growing popularity of ONYX Hospitality Group properties and the commitment to delivering exceptional experiences to travellers. With an ambitious trajectory, the group aims to surpass 50 properties by 2025, setting a target of reaching 70 by 2028. Openings scheduled for 2024 include Amari Colombo – Sri Lanka, and expansion in Malaysia across the Amari, OZO and Shama brands. By the end of 2024, Malaysia will be the first country, outside of Thailand, to host all three brands. Additional upcoming openings are: Shama Suasana Johor Bahru (Malaysia), OZO Medini (Malaysia), Shama Hub Metro South Hong Kong, and Shama Hub Qiantang Hangzhou. An opening in Laos, Amari Vientiane, is also in the pipeline.

With a profound commitment to ‘A Tailored Approach to Hospitality,’ the company’s distinctive vision of being ‘the best medium-sized hospitality management company in Southeast Asia’ sets it apart from competitors. This ethos permeates every facet of ONYX Hospitality Group’s operations, ensuring guests receive unmatched service and experiences that surpass expectations.

The CEO of ONYX Hospitality Group, Mr. Yuthachai Charanachitta, stated:

ONYX Hospitality Group is well-known and regarded in the international market for its high-quality, friendly and welcoming beach destination resorts, which appeal to families, couples, friends, multi-generational groups and the LGBTQIA+ market for romantic retreats, luxury breaks and family vacations. At ITB, these premier properties take centre stage, each epitomising the perfect fusion of local charm and global sophistication, across such iconic locations in Thailand from the serene beaches of Phuket to the awe-inspiring vistas of Koh Samui and the tranquil ambiance of Krabi. Each property provides a rich tapestry of experiences, fostering a deep connection with the destination. Meanwhile, ONYX Hospitality Group’s steadfast dedication to sustainability and responsible tourism empowers guests to participate in environmental conservation and local community development.

Amari Phuket: Offering an unparalleled beachfront experience on the pristine sands of Patong Beach. A highlight of the resort is the TreePods: providing a secluded and intimate dining experience, elevated and hidden amongst matured trees, offering stunning views of Patong Bay. After a day of relaxing at the pool or exploring, spectacular sunsets can be enjoyed from Amari Phuket’s renowned hotspots The Jetty and Samutr Bar. The Jetty’s offering includes the freshest seafood, the famed Phuket Lobster or tailor-made dinner sets. As day transitions into night, Samutr Bar emerges as one of Patong’s most sophisticated destinations, with breathtaking panoramas over the Andaman Sea, known as one of Phuket’s best sunset spots. Guests can enjoy the view alongside signature local cocktails and other delicious drinks.

Amari Koh Samui: Situated along the serene shores of Chaweng Beach, Amari Koh Samui is a secluded beachfront retreat, meticulously crafted to evoke a sense of home-like comfort. Chaweng Beach is known as one of Thailand’s most beautiful beaches, with soft white sands creating a safe beach haven for families.

Amari Vogue Krabi: Located on Tubkaek Beach in Krabi, Thailand, this 5-star resort is known for its contemporary Thai-style design. A perfect spot for island-hopping excursions to discover Thailand’s iconic sights including Hong Island by traditional longtail boat, and just 10 minutes from Koh Hong, a spectacular spot for scuba diving. Amari Vogue Krabi offers stunning sunset views, creating a romantic atmosphere perfect for couples, but also a breathtaking experience for all guests.

Amari Pattaya: Located at the tranquil northern tip of Pattaya Bay, Amari Pattaya stands out as the ultimate holiday resort for guests seeking a beach paradise with endless opportunities for fun and relaxation. Highlights include an extensive Kids Club, large pool with slides, and 2-3 bedroom Amari Suites. New to Amari Pattaya is Beach Lawn Glamping, taking place every weekend featuring culinary delights and live music set against the warm Thai air.

OZO Chaweng Samui: Located along Chaweng Beach Road, the resort offers proximity to both the vibrant energy of the town and the tranquillity of the beach. Just a 15-minute drive from Samui International Airport and a leisurely stroll to central Chaweng, guests find themselves perfectly situated for exploration. With two outdoor pools, a fitness centre, and two restaurants, the resort provides an ideal balance of convenience and relaxation.

OZO Phuket: Situated just a 5-minute walk from Kata Beach, OZO Phuket offers 255 guest rooms and suites designed for ultimate comfort and restful nights. The resort features two outdoor pools, including a dedicated children’s pool, and an EAT restaurant serving delicious cuisine. Its prime location near Kata Beach and the vibrant night market provides easy access to nearby attractions, making it an ideal choice for families seeking a beachfront retreat with ample amenities.

OZO North Pattaya: Nestled in the heart of North Pattaya, OZO North Pattaya beckons with its vibrant atmosphere and modern comforts, featuring a large pool with a thrilling slide. The atmosphere is serene and laid-back, yet within walking distance are the local attractions and department stores.

The 27-storey property will offer 167 rooms and suites along with signature all-day dining restaurant and spa. Other highlights include a rooftop pool, bar and recreation centre and a Thai specialty restaurant, all offering unparalleled views of the ocean and the city skyline. The hotel will also offer dedicated executive floors with access to an executive lounge.

ONYX Hospitality Group proudly manages four distinctive properties in Malaysia: Amari Johor Bahru, OZO Georgetown Penang, Amari SPICE Penang and Amari Kuala Lumpur, ensuring the Group is well-prepared to cater to the needs of all travellers across this diverse and hospitable country. As a testament to the Group’s commitment to strategic growth in this region, ONYX Hospitality Group is proud to announce the forthcoming addition of three new properties to the Malaysian portfolio: OZO Medini, Shama Medini and Shama Suasana Johor Bahru are set to join the esteemed collection in 2024. The expansion will result in a total of seven properties in Malaysia by the end of 2024, making Malaysia the first country, outside of Thailand, to host all three ONYX Hospitality Group brands: Amari, OZO and Shama.

ONYX Hospitality Group’s expansion in Malaysia signifies its strategic vision and focus on South East Asia. With Malaysia’s growing tourism sector and its reputation as a vibrant destination rich in culture and natural beauty, ONYX Hospitality Group aims to contribute to the country’s thriving hospitality landscape while simultaneously catering to the evolving needs of global travellers seeking new and enriching experiences. ONYX Hospitality Group is additionally expanding its renowned serviced apartment brand Shama, acknowledging and responding to the popularity of serviced apartments for both long and shorter stays, across the domestic and international markets.

Amari Vientiane, the group’s second Amari brand property in Laos, will join the esteemed Amari Vang Vieng, enhancing ONYX Hospitality Group’s presence in this enchanting destination. Amari Vientiane promises an impressive array of world-class facilities, including all-day dining, 250 well-appointed rooms, a rooftop executive lounge, a specialty rooftop restaurant, rooftop bar, extensive banqueting facilities including a ballroom and meeting rooms, a state-of-the-art gym, Breeze Spa, a main pool, a children’s pool and a kids’ club.

The re-launch of the enhanced Amari Bangkok (previously ‘Amari Watergate Bangkok’), taking place in April 2024 and coinciding with the hotel’s 30th anniversary year, follows the completion of significant refurbishments with the overall aim of becoming the premier destination in the city across leisure, business and MICE travellers.

The upgrades include a new collection of premier rooms and suites with contemporary interiors. A number of new dining establishments have been added to cater to the needs of travellers. The exciting new outlet, Chom Sindh, offers a culinary voyage inspired by Thai waters and seafood traditions, while embodying authentic Thai hospitality. Another upcoming outlet, Nila, will feature Coastal Indian-Inspired Cuisine and is scheduled to open in March 2024. Amari Bangkok will also welcome its own ‘maai spa,’ following the successful launch of the ‘maai spa’ brand by ONYX Hospitality Group in 2023. This upscale wellness experience draws inspiration from the transformative journey of silk, seamlessly blending elegance and innovation to offer a holistic, border-transcending experience.

For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com