In the vibrant tapestry of Asia Pacific travel, where tradition meets innovation, the Pacific Asia Travel Association (PATA) is again setting the stage to recognize the region’s future tourism leaders. The prestigious PATA Face of the Future Award for 2024 calls for submissions, offering an unparalleled opportunity for the brightest minds in the industry to showcase their vision and drive towards sustainable tourism development.
As a cornerstone of PATA’s Human Capital Development (HCD) initiative, the award is more than just a recognition; it’s a launchpad for aspiring leaders to positively influence the tourism landscape. With a history steeped in promoting responsible travel and tourism across the Asia Pacific, PATA’s dedication to nurturing talent is evident in its commitment to this annual accolade.
The 2024 Face of the Future winner will not only gain significant exposure at the PATA Travel Mart 2024 (PTM 2024) but will also earn a coveted speaking slot at the PATA Youth Symposium. This opportunity extends beyond the podium, offering a chance to join the PATA Board, representing the voice and vision of the youth in shaping the future of tourism.
The benefits of clinching the award are manifold, from global media coverage to mentorship opportunities in the PATA Youth Mentorship Programme. It’s a chance to amplify one’s impact, guiding the next generation while championing sustainability and innovation within the industry.
PATA CEO Noor Ahmad Hamid encapsulates the award’s essence, highlighting its role in “focusing on human capital development while emphasising the values of sustainability and social responsibility within the Asia Pacific tourism industry and beyond.” It’s not just about recognizing individual achievement but fostering a community of change-makers committed to a more sustainable and inclusive tourism sector.
As the submission deadline of May 31, 2024, approaches, potential candidates are encouraged to visit the PATA website for detailed information on entry requirements, eligibility, and the judging process. This year’s PATA Face of the Future stands as an award and a testament to the enduring spirit of innovation and sustainability that defines Asia Pacific’s tourism industry.
For those looking to leave a lasting impact on the tourism landscape, the PATA Face of the Future Award 2024 represents a unique opportunity to shine, inspire, and lead the way towards a more sustainable and prosperous future for all.
Written by: Supaporn Pholrach
