Preferred Hotels Adds Two Asian Gems to Luxury Lineup!

November 24, 2023

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Preferred Hotels & Resorts, the world’s largest independent hotel brand, has proudly added two exquisite luxury lifestyle hotels to its esteemed portfolio, further solidifying its presence in the Asia-Pacific region. The two remarkable properties, Artyzen NEW BUND 31 Shanghai and Artyzen Singapore, embody the essence of Asian culture and elegance. This expansion marks a significant milestone for the Artyzen Hospitality Group (AHG), celebrating its 10th anniversary with these grand openings.

In a statement, Jonathan Newbury, Executive Vice President of Asia Pacific for Preferred Hotels & Resorts, expressed his pride in welcoming these landmark hotels into their global family. He noted, “These are amazing hotels in landmark locations, that are strategic, key markets for our brand. They stand out for their best-in-class architecture and design that beautifully captures the charm of these two great cities.”

Peter Wynne, Senior Vice President of Artyzen Hospitality Group, echoed this sentiment, saying, “This is a proud moment for Artyzen Hospitality Group as we celebrate our 10th anniversary with the opening of our eight hotels in Shanghai’s new CBD, Qiantan, and our debut outside of Greater China in the leafy West Orchard neighbourhood in Singapore. We look forward to welcoming guests to discover Artyzen’s unforgettable experience of relaxation, fine dining, and impeccable service.”

Artyzen NEW BUND 31 Shanghai – A Modern Classic in the Buzzy Cultural Hub of Shanghai.

Artyzen NEW BUND 31 Shanghai, located adjacent to the Bank of Communications NEW BUND 31 Performing Art Center, is poised to become an iconic destination. Designed by the award-winning Neri&Hu Design and Research Office, this modern classic subtly weaves unique Shanghainese aesthetics, art, and cultural temperament into this one-of-a-kind place of respite and curiosity. The hotel boasts 202 sophisticated and elegantly designed rooms with intriguing details and captivating perspectives for guests to explore.

At the hotel’s heart is “Shanghai Modern,” a destination of taste featuring a restaurant, lounge, and tapas bar. This culinary haven draws in the crowd with its chic design and convivial atmosphere, offering fusion dishes that tantalize the palate. Artyzen NEW BUND 31 Shanghai also provides geometrically inspired meeting and event spaces named Cube and Circle, perfect for hosting stylish and exclusive social gatherings.

Artyzen Singapore – A Vertical Oasis in the Heart of the City.

Artyzen Singapore, situated in the city’s bustling heart, offers 142 elegant rooms and suites, all with balconies, ceiling fans, and luxurious baths. Each suite features a large, landscaped sky terrace with a sun deck and outdoor furnishings, providing guests with the perfect place to unwind. This oasis, located on 9 Cuscaden Road, is just a stone’s throw away from the vibrant Orchard Road.

The hotel embraces its unique heritage, once known as “Villa Marie,” a sprawling tropical garden mansion. In collaboration with renowned architect ONG&ONG Pte Ltd and award-winning interior design studio Nic Graham & Associates, Artyzen Hospitality Group has transformed this property into a lush vertical oasis that pays homage to Singapore’s culture, colours, and flavours.

For food connoisseurs, Artyzen Singapore offers a fresh reinterpretation of cuisines favoured by the Straits people. “Quenino” means ‘little one’ in Malaccan Creole Portuguese and has been co-created by celebrated Melbourne Chef Victor Liong, known for his Two Chef Hats awarded by the Australian Good Food & Travel Guide. Guests can indulge in the chic comfort of the main dining area at Quenino by Victor Liong or enjoy a lively atmosphere at Café Quenino, which offers a variety of refreshments. The Roof Garden on the top floor provides a private social destination with a sunken lounge and a 25-meter cantilevered infinity pool, offering panoramic views of the West Orchard Road neighbourhood.

Bookings can be made via the Preferred brand website for travellers interested in experiencing the luxury of Artyzen NEW BUND 31 Shanghai and Artyzen Singapore within the Preferred Hotels & Resorts portfolio. Travel agents can also book client stays using GDS’s “PV” chain code. Hotel owners and operators looking to explore opportunities for independence can visit www.PreferredHotels.com/Freedom.